For those of you that do not know Guy Kawasaki, read about him. He was a founder of Apple and now a thought leader.
Someone is always your customer. You always have to describe you value to you customer, whether it’s your boss, an interviewer or a prospective client. Everyone says they are hard working. Everyone says the are intelligent. The words have no meaning coming from you. It’s all yada yada yada.
Say something bold and not all people may like it, but they will remember it. In today,s Perfect Information world, remembering you should always be on the top list of your initial goals.