Every business owner wants more leads, but are you spending too much time focusing on list building?
Have you forgotten about your warm market?
If you are not marketing to your warm market you are leaving money on the table. Using referrals to generate leads is something you should be doing.
Jody Layne built her career in direct marketing working in the political area and for non-profits. Back in early 2010, she thought about referrals and word of mouth marketing and wondered why more businesses weren’t focusing on referrals. So, Jody and her team tried a technique out with a client. With the new focus, it was practically impossible to keep up with all the transactions.
Through this process Expect Referrals was born.
Take the time to listen and learn how you can double your email list without spending anything on ads.
Make it easy, take the pain away from tracking leads and focus on lead conversion.
More About Jody
Reading Now:
Favorite Business Book:
Mindset Principle:
- Be a source of information versus a source of selling.
Business Advice:
- All you need to do is be the provider of information and the customers will come.
Favorite Quote:
- “Your one core desire should sit at the center of your intentions.” – Danielle LaPorte
Connect with today’s guest:
Jody’s website – Get 10% off when you click “share”