This week our overall theme will be Mindset Landmines.
Most business owners only focus on the positive and what is working now. In reality there should be a focus on identifying some potential mindset landmines. These mindsets can ultimately destroy your business if not identified and avoided.
Are you assuming your potential customers are searching for your business? In reality consumers are looking for a solution. The truth is, advertising gives the lowest return on investment. Instead of talking about your business, learn the benefits of providing value.
Now we know that people are searching for solutions not services, and while this is true some businesses still advertise in the yellow pages. Today, I will teach you to think about someones story and figure out when they are looking for your solution.
As an expert it can be hard to talk about just one thing, you know so much and most people just don’t understand. As you start to focus on the cool new things it can be hard to step back and value the core of your business. Learn how to identify this landmine and avoid a potential misstep.
It is easy to think that your industry is different and market your business the same way as your competition. This type of marketing will not be as effective as finding something no one else is doing. Learn how you can look to other industries and apply what they are doing to your business.