Video Agency Mastermind: Adding SEO Services to Your Agency

This is the third part of a 5 part series that will help you add video to your agency. This part focuses on adding SEO to your agency. SEO these days is about creating great original content. Clients are often worried about someone stealing their content. This can be a concern with written content but […]

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Video Agency Mastermind: Creating Authentic Content

This is the second part of a 5 part series that will help you add video to your agency. Today we focus on creating authentic content for your clients. At authenticWEB our primary niche is attorneys. Attorneys are fantastic technical writers although when they are looking at marketing copy they see it as their technical […]

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Video Agency Mastermind: Gaining Your Client’s Trust

Welcome to the first of a 5 part series aimed at helping you add video to your agency. Today we will look at your clients and focus on gaining their trust. All agencies have dealt with crazy clients that do not approve anything or wonder what they are getting for their money. Many times this […]

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Branding is for Cattle. People Buy Stories.

I’ve heard variations of that quote attributed to Roy Disney Jr. I am not saying your “brand” is not important. It is. You are defining Brand the wrong way Most people define brand the wrong way. They think of it as a logo, or colors. That’s not a brand, at least not the one you […]

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Stop being the smartest person on your team

Ever get that feeling that you are doing most of the work and your team is, well, not a team?  I have felt that way in the past.  Thanks to the audiobook, Multipliers, I quickly figured out the culprit and started his exit from the company. That culprit is me. Well, “Diminisher” me. Being the […]

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What the Google Glass Fail means to Your Business

According to SEJ author Matt Southern, Google Glass is on its way out. It was a big idea, with great initial reception, from brilliant people with lots of money, clout, plenty of research and marketing expertise. Oh, and they control the information flow FOR THE ENTIRE WORLD. So what’s the Google Glass Faile mean to your business? […]

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The Two Keys to Authentic Storytelling for Your Business.

There are two key mindsets when it comes to telling your story best. One is speaking to your ideal client. We must think what is relevant and what resonates with them. The second one is a willingness to be open.  The more open you are about your story and willing to differentiate, the better your […]

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The Jim Collins Mindset

For those of you that don’t know, Jim Collins has authored some of the most comprehensive books on what it takes to build a great company, including Good to Great and Great by Choice.  These are based on studies of companies that grew 10 times their industry average, across many different industries. When I look around, […]

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The Hopeful Mindset

Many of you work in a field where you must find out what is wrong.  You are trained to find problems. Your mind is not focused on hope. When it comes to marketing your business, you must be filled with hope.  Without hope, you will be miserable. Without hope, there is little chance of approval. […]

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