Stop Thinking Linearly

With the age of the internet, we have moved far away from linear thinking.  We have stopped deciding linearly.  I don’t think we ever really decided linearly.  However, before the internet, our research for businesses like yours was limited generally to word of mouth/referrals, advertising, your basic marketing materials and the yellow pages. An occasional press […]

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Get the Personal Mindset

The Problems with Broadcasting Social Media People always ask me how they can make their social media automatic to all channels, Twitter, Facebook, Google+, etc. I too fall into the trap of wanting to broadcast.  Intuitively, it makes sense.  “Broadcast to enough people and the message will reach the right person.” There are two problems […]

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Embrace your worst

We closed our office at authenticWEB for Martin Luther King, Jr. Day. I think observation of the holiday is important irrelevant of your view. I had big plans for writing this Mindset Monday on that topic. Try as I might, I did not “feel” it. It’s not that I am not inspired by the history […]

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Getting The Story Mindset

For many reasons, we have become afraid of our stories. I believe the evolution of advertising, and fear of rejection, made us afraid of our stories. However, story is the weapon of all weapons of influence. “Branding is for cattle. People buy stories. Branding is what you do when there is nothing original about your product.” […]

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Get That Baby Out : Mindset Monday

The beauty of the internet lies in all of the ways to quickly communicate. Herein lies the problem, because each method of communication leads to another skill set.   For many of us we were brought up on two forms of communication, writing and speaking.  Because there were only two forms of communication, the nuance […]

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Remembrance : Mindset Mondays

11am 11/11/1918 marked the end of fighting in WW1.  Armistice Day  became an international day marking the ceasefire of World War 1.  The US renamed it  Veteran’s Day to honor those of all Wars.  When we look back on what veterans of these wars had to endure, I am not sure we can imagine what […]

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Mindset Monday: Gratitude For Your Business

“Gratitude is not only the greatest of the virtues but the parent of all others” Cicero This week, try using Gratitude to be powerful driver in your business and your marketing. There are many ways to do this. Thank you cards are so simple but a great marketing tool. Remember when we market, we are […]

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Trick or Treat? : Online Snark from Vooza.com

Michael Port, author of “Book Yourself Solid” and “Beyond Booked Solid” Posted This video yesterday on Facebook. I agree with the video for the most part.  Business cards are stupid. (I often have none)  You have my email address. That is how we got here in the first place. True the  Video is funny.  Yet, […]

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