Getting The Story Mindset

For many reasons, we have become afraid of our stories. I believe the evolution of advertising, and fear of rejection, made us afraid of our stories. However, story is the weapon of all weapons of influence. “Branding is for cattle. People buy stories. Branding is what you do when there is nothing original about your product.” […]

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Get That Baby Out : Mindset Monday

The beauty of the internet lies in all of the ways to quickly communicate. Herein lies the problem, because each method of communication leads to another skill set.   For many of us we were brought up on two forms of communication, writing and speaking.  Because there were only two forms of communication, the nuance […]

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Remembrance : Mindset Mondays

11am 11/11/1918 marked the end of fighting in WW1.  Armistice Day  became an international day marking the ceasefire of World War 1.  The US renamed it  Veteran’s Day to honor those of all Wars.  When we look back on what veterans of these wars had to endure, I am not sure we can imagine what […]

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Mindset Monday: Gratitude For Your Business

“Gratitude is not only the greatest of the virtues but the parent of all others” Cicero This week, try using Gratitude to be powerful driver in your business and your marketing. There are many ways to do this. Thank you cards are so simple but a great marketing tool. Remember when we market, we are […]

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Trick or Treat? : Online Snark from Vooza.com

Michael Port, author of “Book Yourself Solid” and “Beyond Booked Solid” Posted This video yesterday on Facebook. I agree with the video for the most part.  Business cards are stupid. (I often have none)  You have my email address. That is how we got here in the first place. True the  Video is funny.  Yet, […]

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Having Fun When You Should Not: Mindset Mondays

You are overwhelmed. So am I. The Information Revolution aims heatseeking missiles at our attention span, at our happiness, and challenges what matters to you. I saw a celebrity complain about Mondays in a tweet this morning. Someone that obviously has the world by the short hairs, complaining about Mondays.  Really?  Is there any hope […]

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The Curse Of The Expert

Halloween’s coming so let’s talk about this insidious curse. You are the expert so you should be the best at marketing you, right? You should know that anytime anyone ends a sentence in “right?” the answer is “Not Right”.   If you are truly an expert in anything, you really can’t see the forest through […]

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Learning is not the key to success in the future.

  That title is a misdirection.  Learning is part of the key to the future.  The ability to teach is the key  to success. In order to progress, we need to adapt our ideas to each of our constituents.  We need to teach them. In order to tell others what your personal and business Unique […]

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