What to do when you get a bad review on Yelp, Google Places, or the Any Other Online Review Site
First of all. Don’t panic. At least you are paying attention to it.
Did you deserve the bad review?
Is it something you should address? If so, do it. Yelp allows you to address the issue directly with the Reviewer.
Do you have other reviews that are good? Great Reviews? If so, there is a balance. If not, you need an Online Reputation Management Campaign, and to Facilitate getting people to review your business and viewing your reviews in other places.
The Blessings of Bad Reviews
If the review is an outlier or as in most cases, irrational, and you are providing a great service, the people you WANT to come in will. The biggest blessing is it may weed out some of the people you don’t want to come in.
In the end, people that complain irrationally as well as the people that listen to them drain our businesses. They take away your time, money and happiness. While they might fill a seat, a chair or a court spot, Complainers also will take away energy that could be put forth rewarding a customer/client/patient that is making you business better with referrals and a great attitude.
One Way To Take Irrational Bad Reviews
If you read a restaurant had 5 stars across the board and then one 1 Star review because they recommended a wine the person didn’t like, you probably would still go. You might even feel the other reviews are more “authentic”.
So, if you have all of your Ducks in a Row (Good Reviews, Online Reputation Management, Facilitating More Reviews), irrational bad reviews should not cause you to lose sleep.