“Hard work is a prison sentence only if it does not have meaning.”
— Malcolm Gladwell
Why are you doing what you are doing? That is what we lose sight of when we do our work, and then it becomes work. Money does not provide fulfillment, so then the hard work leads to doubt, stress and anxiety.
Remember your vision and why you are doing what you are doing. Think about it every day. Don’t have it written down? Do it now. Include the purpose for that vision. Now, everyday, when you are mired in the tedium or the conflict, look to that.
The greatest companies have come from a solid but simple vision.
Google’s Vision: Index the entire world’s information.
Bill Gate’s Vision: A computer on every desk in home and office.
Vision instills meaning into hard work which in turn makes the days fly by, in a good way.
Having dreams is important but when I think of dreams I think of cloudy thoughts that will most likely never happen. VIsion moves people. For everything you do, you should have a vision. The clearer the vision, the better chance of true success and happiness. This is especially true in the results of your business, whether an owner or employee.
If everything went right, can you imagine the outcome in the finest detail?
It’s amazing to me how many people I talk to about marketing have no clear idea of what they want the results to be. Business, entrepreneurship and marketing are multi leg marathons, not sprints.
Imagine if I dropped you in Brooklyn NY and said, “I want you to win a marathon”. You would look at me like I am nuts. So how do expect to win and enjoy at what you are doing without a clear vision of where you are going?