Kevin Harrington Shares the Secret to Creating an Irresistible Offer

Like Shark Tank? I interview one of the original Sharks and the creator of the infomercial Kevin Harrington. Kevin reveals his secret to creating irresistible offers and the principles from his infomercial days that still apply in today’s advertising world.

What You’ll Learn:

• How to balance direct response and branding
• The questions you should ask yourself to know if you have a great offer
• Kevin’s proven formula for a high converting video

Connect with Kevin:

• kevinharrington.tv/
• Kevin@kevinharrington.tv

Links and Resources

• Episode 61: How to Use Storytelling in Your Pitch With The Pitch Whisperer John Livesay
• Episode 60: Perry Marshall, Legendary Marketer, Explains How to Cut Marketing Fat (and Social Media Waste) Using the 80/20 Rule
• Episode 54: The Secret to Learning How to Write Great Copy with Expert Dean Edelson