Is your marketing focusing on your customer’s wants or needs? In this excerpt from Ian Garlic’s Upcoming book, Right Story, Right Time the last video marketing strategy you will need, Ian discusses the importance of attention and intention based marketing. Identifying your customer’s wants and needs is the first step to overcoming their alibis.
What you’ll learn:
- The difference between intention and attention based marketing
- Why you need to overcome your customer’s alibis
- How stories can be used to move someone from attention to intention
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