The Big Mistakes Companies Make in Storytelling

In business the best story will always win. Why then have many businesses stopped using their story? Your entire business is your story and while it will never be perfect you need to be telling it. Today I talk with author and Chief Storyteller at Create Buzz Pamela Herrmann. Pamela discusses the power of story […]

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How to Tell A Story with Portrait Photos

Good, authentic imagery can completely change your existing website.  Imagery sets the mood and tells the story of yourself, your brand and your business.  Before you focus on designing a new logo and ordering business cards, consider the power of images and how they can easily transform how you market yourself.  I sit down with […]

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The Secret to Growing your Business with Content Marketing

Business owners and entrepreneurs can’t continue to do everything themselves when growing a business. It can often be difficult to know when it’s time to hire a team to help. Lyndsey Phillips, CEO and founder of Smooth Sailing Online Support, has helped entrepreneurs and business owners implement business building strategies to be more productive, boost […]

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How to Position Your Business to Make the Market Come to You

Most marketers take their products to existing markets without realizing that the odds are stacked against them from the beginning. Creating a unique spot and conditioning the world to think about a problem differently is the only way to make the market come to you. Christopher Lochhead has been the CMO for 3 different companies […]

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