How to Position Your Business to Make the Market Come to You

Most marketers take their products to existing markets without realizing that the odds are stacked against them from the beginning. Creating a unique spot and conditioning the world to think about a problem differently is the only way to make the market come to you. Christopher Lochhead has been the CMO for 3 different companies […]

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The Secret to Starting and Running a Successful Mastermind

Joining a mastermind is one of the best decisions you can make for your business. With so many out there finding the right one can seem like a daunting task. Jay Fiset, a 30 year marketing expert, has figured out what makes a mastermind successful. If you are trying to find the right mastermind or […]

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How to Establish and Implement the 4 Motives for Your Business

Are you following multiple coaches hoping for the secret that will make your business wildly successful? Most of us are guilty of this and don’t know just how much it is hurting our business. This week I talk with best selling author and incredible business coach Carrie Wilkerson, better known as The Barefoot Executive. Carrie […]

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How to Effectively Use Story to Build a Brand

Are you telling your story in your marketing? If you really want to build your brand you need to start telling your customer’s story. There is no better way to get your customer’s story out there than Facebook. This week I talk with digital marketing expert Tim Croll about the importance of building relationships around […]

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How to Find the PERFECT Audience Hungry for Your Business

Do you know if your business is catering to the right customers? Defining your audience is one of the hardest things to do when starting a business. Figuring out the perfect audience will not only make a successful business but it will ensure you only work with the clients you want. My guest this week is […]

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How to use Data to Develop Great Content

Creating content for a marketing campaign is not as easy as you might think. We have a lot of things to consider, such as deciding what data to use for every client. In today’s episode I am joined with Scott DuBois founder of Pidalia a digital agency in Boston. Scott has an IT background and […]

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