How to Find the PERFECT Audience Hungry for Your Business

Do you know if your business is catering to the right customers? Defining your audience is one of the hardest things to do when starting a business. Figuring out the perfect audience will not only make a successful business but it will ensure you only work with the clients you want. My guest this week is […]

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How to use Data to Develop Great Content

Creating content for a marketing campaign is not as easy as you might think. We have a lot of things to consider, such as deciding what data to use for every client. In today’s episode I am joined with Scott DuBois founder of Pidalia a digital agency in Boston. Scott has an IT background and […]

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How You Should Design Your Perfect Day

We usually tend to start our day thinking about what things we should do first but often have trouble actually being productive. My guest this week shares his secrets on how to design a perfect day. Craig Ballantyne is a Productivity & Success Transformation Coach and author of The Perfect Day Formula: How to Own […]

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How to Create the Perfect Video Case Story

Stories are what makes your business more meaningful. What are the keys to creating your perfect video case story? In this excerpt from my upcoming book my book, Right Stories, Right Time, I discuss the 15 steps to create the perfect video case story. Listen in as I share my secrets to create the perfect video case […]

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How to Create the Right Process for Your Video Marketing

Every business needs a process to make everything run smooth, Marketing is no exception. We need to have the ultimate process to deliver the right story at the right time. In this excerpt from my book, Right Story, Right Time, I talk about how it is really important to have a process that can be […]

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Does Your Marketing Focus on Wants or Needs: Intention vs. Attention

Is your marketing focusing on your customer’s wants or needs? In this excerpt from Ian Garlic’s Upcoming book, Right Story, Right Time the last video marketing strategy you will need,  Ian discusses the importance of attention and intention based marketing. Identifying your customer’s wants and needs is the first step to overcoming their alibis. What […]

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