George Bryant, a business coach and growth specialist who knows what it takes to scale businesses the right way. George isn’t just another coach with a cookie-cutter strategy, he’s someone who’s been in the trenches, building a seven-figure cooking blog, consulting for billion-dollar companies, and, along the way, uncovering the big mistakes businesses make in their customer journeys.
George lays out what he calls the “Triangle of Poop” (yes, you read that right) and explains why so many businesses lose their customers before the relationship even starts. We’re talking about real, actionable insights here, not theory. He shares the exact journey steps that businesses miss and dives into why real growth comes from retention, not just getting leads.
But before we proceed, don’t forget that this episode is brought to you by videocasestory.com. Click here if you need help collecting, crafting, and delivering customer stories.
The “Triangle of Poop” and the Big Customer Journey Mistakes
George doesn’t hold back on the hard truths. According to him, there are three critical mistakes in the customer journey that he’s seen hold back even the most promising businesses. Here’s the breakdown:
- The Zone of Doubt: When a customer’s first excitement fades, businesses often drop the ball, leaving customers questioning their choice. George shares how to bridge this gap and keep that trust intact.
- The Inverse Journey: This one’s big—many companies get so caught up in proving their own worth that they forget to focus on the customer’s experience, creating dependency instead of empowerment.
- Drowning the Journey: Sometimes, businesses overwhelm customers with too much too soon. George explains the importance of guiding them step-by-step and meeting them where they are.
From Cooking Blog to Seven Figures: George’s Unexpected Journey
George’s entry into entrepreneurship didn’t come from a textbook or a business plan, it started as a personal accountability project that turned into a cooking blog. Over time, this blog exploded into a multi-million dollar business with millions of monthly visitors. But here’s the kicker: George realized he wasn’t aligned with it. He walked away, giving the company to a friend, and refocused on helping other entrepreneurs avoid the mistakes he saw firsthand. This is a big part of why George’s approach to scaling is so unique, he understands what it means to build (and leave behind) a successful business.
Why Real Growth Comes from Retention, Not Acquisition
In today’s world, too many businesses are chasing the next lead without putting effort into nurturing the ones they already have. George emphasizes that true growth happens when you focus on retention. He’s scaled companies to billion-dollar levels by putting customer relationships first, and he shares how every business can benefit from a retention-first strategy.
The Power of Going Deep, Not Wide on Social Media
If you’re stretched thin across multiple platforms, George has some advice that will save you time and boost your results. Instead of trying to be everywhere, he suggests owning one platform and making it count. Social media should be like a party, he says, it’s about creating genuine connections and engaging meaningfully with your audience. If you’re consistent and intentional, you’ll build a community that feels connected to your brand, which is far more powerful than spreading yourself too thin.
George’s No-Nonsense Approach to Engagement
One of the standout moments in this conversation was when George identified the “cardinal sin” of marketing: grabbing attention and then doing nothing with it. So many businesses fall into this trap, leaving new followers or customers without follow-up or engagement. George breaks down why a well-structured follow-up process is key to sustainable growth, especially as digital attention spans grow shorter.
George Bryant’s insights cut through the noise and bring marketing back to what truly matters: building lasting relationships with your customers. Whether it’s focusing on retention, deepening your social media presence, or correcting the big mistakes in the customer journey, George has a blueprint that’s both practical and impactful.
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