Online Video Storytelling Expert

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The Tao of Inbound

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My Story

  • Experience in markets
  • Love of story
  • Personal background
  • Educational Background
  • How is economics important?
  • How I ended up where I am.

Business. Creativity. Mindset. Storytelling.

My business background allows me to use video production to discover and tell the stories of great businesses. My knowledge of SEO, social media, and website design allows me to better understand the channels for that story and tell it in different ways.  Continually honing mindset improves the process and flow for business and marketing.  I like lasers and wanted to see if you were paying attention.

What I do really well.

I have a passion for business, film, and the web. My love of learning has fostered my love of educating people though and about those medium. In the end, our entire lives are ruled by stories: How we listen to stories, how we tell stories and the stories we tell ourselves.

  • Business/Marketing Consultation
  • Education
  • Speaking
  • Video Production
  • Search Engine Optimization
  • Storytelling

Search Engine Optimization

Video Production

Things I Have Done

I am currently CEO of authenticWEB, ranked as one of the top SEO companies. I have worked as internet marketing consultant to some of the largest organizations in the world.

I have spoken on internet marketing to:

  • Manhattan Association of Realtors
  • New York State Trial Lawyers Association
  • Nassau County Bar Association
  • Hispanic Bar Association of Central Florida

Before getting into internet marketing I worked in the restaurant industry, in sales, as a trader and commercial real estate in New York City. While I liked those and did well, really it all lead to becoming a great consultant and internet marketer.



  • ROI Marketing Secrets
  • Stake Your Claim : The 4 Essential Pieces of Internet Marketing

Most Influential Books

  • The Psychology of Influence Robert Cialdini
  • Blink Malcolm Gladwell
  • The Black Swan Naseem Taleb
  • All Marketers Are Liars Seth Godin
  • Search John Batelle
  • The Happiness Advantage Sean Achor
  • The War of Art Steven Pressfield
  • Delivering Happiness Tony Shieh
  • The Pixar Touch
  • Born To Run Christopher McDougal

Taking it to the next level - F1 Ultimate Performance

Personal Injury Law is one of the most competitive subsections of internet marketing. The internet holds huge opportunity, but you need a cohesive, high speed, innovative and streamlined strategy. That is why I developed F1. Beyond simple SEO, Video,Social Media and Website Design, the F1 program takes Personal Injury Law Firms to the next level, led directly by me. If you are a Top Personal Injury Attorney interested in learning how to lap your competition, sign up for a strategy session.

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Getting and Staying Sharp for You

I graduated from Rollins College in 1997 with a Bachelor of Arts in Economics. I have learned a lot from reading, doing, making mistakes and correcting them. That’s what I love about internet marketing. you have to constantly improve, learn from many different sources, then apply that to your specific type of marketing.


2012 Recipient of TOPSEO’s Top Performer Award for Local SEO

2013 Recipient of TOPSEO’s Top Performer Award for Local SEO



What makes humans the dominant species? Our brain. Unfortunately, we were not dropped off with an instruction manual. The Perfect Information Revolution brought on by the internet age is bombarding our minds. In order to succeed, we need to be vigilant in not just what we think, but how we think.

I am constantly evaluating strengths and weaknesses in thinking . I am reading the latest in neuroscience and marketing.

I boil that down into tuning your mind for your business. I challenge you. Make mindset a habit for 5 minutes once a week for 6 months. What do you think that will do for your business and your marketing (and true success)? Don’t forget to check out my – podcast, The Tao of Inbound , which I address this philosophy but also give you action items for improvement