“After three days without reading, talk becomes flavorless.” Chinese Proverb
Here is a list of the most influential books in my life and work. I highly suggest them all for any marketer. If you are in business, you are in marketing. Read. Think. Apply. Repeat.
- Influence: The Psychology of Persuasion | by Robert Cialdini
- Blink: The Power of Thinking Without Thinking | by Malcolm Gladwell
- The Black Swan: The Impact of the Highly Improbable | by Nassim Nicholas Taleb
- All Marketers Are Liars | by Seth Godin
- The Search: How Google and Its Rivals Rewrote the Rules of Business | by John Battelle
- The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work | by Shawn Achor
- The War of Art: Break Through the Blocks and Win Your Inner Creative Battles | by Steven Pressfield
- Delivering Happiness: A Path to Profits, Passion, and Purpose | by Tony Hsieh
- The Pixar Touch | by David A. Price
- Born To Run | by Christopher McDougall
- The Tipping Point: How Little Things Can Make a Big Difference | by Malcolm Gladwell
- Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets | by Nassim Nicholas Taleb
- Tribes: We Need You to Lead Us | by Seth Godin
- Street Smarts: An All-Purpose Tool Kit for Entrepreneurs | by Norm Brodsky
- Purple Cow: Transform Your Business by Being Remarkable | by Seth Godin
- The Singularity Is Near: When Humans Transcend Biology | by Ray Kurzweil
- Tao Te Ching | by Lao-tzu
- Jim Henson: The Biography | by Brian Jay Jones
- Eleven Rings: The Soul of Success | by Phil Jackson and Hugh Delehanty
- Rework | by Jason Fried and David Heinemeier Hansson
- Life, on the Line: A Chef’s Story of Chasing Greatness, Facing Death, and Redefining the Way We Eat | by Grant Achatz and Nick Kokonas
- Bossypants | by Tina Fey
- Curious?: Discover the Missing Ingredient to a Fulfilling Life | by Todd B. Kashdan
- David and Goliath: Underdogs, Misfits, and the Art of Battling Giants | by Malcolm Gladwell
- Still Foolin’ ‘Em | by Billy Crystal
- How to Fail at Almost Everything and Still Win Big | by Scott Adams
- Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling | by Michael Port
- Beyond Booked Solid: Your Business, Your Life, Your Way | by Michael Port
- Good to Great: Why Some Companies Make the Leap… And Others Don’t | by Jim Collins
- Quiet: The Power of Introverts in a World that Can’t Stop Talking | by Susan Cain
- The Gifts of Imperfection: Let Go of Who You Think You’re Supposed to Be and Embrace Who You Are | by Brene Brown