Do you know if your business is catering to the right customers? Defining your audience is one of the hardest things to do when starting a business. Figuring out the perfect audience will not only make a successful business but it will ensure you only work with the clients you want. My guest this week is Susan Baier, a marketing veteran with 30 years of experience helping Fortune 500 brands and small businesses learn their perfect audience and EXACTLY what makes them tick.
What you’ll learn:
- The one BIG question every business needs to answer
- How to be BURSTING with ideas for your blog post
- The real reason businesses fail and how to avoid it
Connect with Susan:
- Need help figuring out your audience? – Audience Axis
- Get insights on your current audience – Audience Audit
Links and Resources: