“Successful people ask better questions, and as a result, they get better answers.” Anthony Robbins
We think in questions. Once you realize that, you will have a better understanding of your customer, how to address them and how to satisfy them. No matter who you are and what you do, a entrepreneur, a CEO, and intern, you have a customer. Understanding who your customer is and their deepest questions, and then addressing them, is the key to great success.
So the questions you should be asking are
“Who EXACTLY is my customer?”
“What are their true questions?”
“How can I answer them?”
HINT: No one is looking for a furniture store. Their question may be ” What will make my house more appealing?” or “What will impress my friends?”
No one is looking for a divorce attorney. Their question may be “How can I get out of this relationship and on with my life as fast as possible?”
No one is looking for a dentist. They may be asking “What is the best place to get my teeth cleaned?” or “How can I overcome my fear of Dentist offices and get a healthy mouth again?”
Start asking what the real questions are and you will be miles ahead. Also, knowing the questions being asked will put your SEO miles ahead as well