We all tell stories about our businesses. We dont strategize different stories and different systems for current clients, potential clients, referral sources, friends,family and employees. If we are telling a resonant story, we just adapt that a little bit to the audience.
Mobile, SEO, SEM Social Media and Web Strategies for small business do not need to be different strategies and should not be. It’s just different audiences. If you are a huge company that a 1-3% increase in conversion rate makes a million dollar difference, having a sub meeting for different channels might make sense. Still tehre should be some uniformity.
If you are a small business, focusing on different platforms as different can actually cost you money. Unless you are the very first to the game, having a mobile strategy separate from your Social Media strategy will not only limit your return on investment, but can lead to more frustration.
Marketers and business owners treat each new platform as a completely separate device, but in reality, it’s just because they are new, especially when talking in an online platform. 10 years from now, mobile and social will be the same thing. A website will be your mobile site.and most likely incorporate everything else.
You don’t have time to adapt as a small business owner. Take a top down strategy. Meaning, create goals, make sure the story of your business lines up with these. Have one story that you push throughout Online. Test the water on new media applications, but in small doses, with the same story.
This will save you time, money and heartache.