The Two Keys to Authentic Storytelling for Your Business.

There are two key mindsets when it comes to telling your story best. One is speaking to your ideal client. We must think what is relevant and what resonates with them.

The second one is a willingness to be open.  The more open you are about your story and willing to differentiate, the better your story will “stick” with those that you care about.

Storytelling fails when it is is for everyone and watered down.