What is Inbound Marketing

Inbound Marketing is not an optional component of your business, it is your business.

You need to understand how your clients think so you can provide more value. Don’t focus on generating more and more leads focus on educating and adding value.

Adding inbound marketing to your business can help you attract clients away from your competition. How do you add this to your business and what kinds of results can you expect?

In this episode Ian dives deeper into the history and importance of Inbound Marketing as a core component of doing business. He also discusses why so many businesses get it wrong, and what you can do today to take corrective action and get results.