In today’s fast paced business climate being able to identify your ideal client and stand out with relevancy and authenticity isn’t an option, it’s essential.
This is the only way through, there are no shortcuts. Embrace it, create a plan and move on.
Liz O’Donnell is the General Manager of Double-Forte.com, a public relations and marketing services firm. Liz has been in the PR industry for twenty years, is the co-founder of SheStarts, and the author of The Balance Act of the Modern.
Listen and learn how modern PR firms gather marketing insights and intelligence to stay ahead of the curve. It’s never been more important to speak directly to your customer and their needs. Figure out your goals and determine your strategy to get the right audience.