The 4 Things You Need to Get Right to Create Great Video | My Interview on the Inbound Sales Podcast with Wes Schaeffer

There’s been a lot of talk about video advertising and why everyone should be doing it. Join me as I make a guest appearance on The Inbound Sales Podcast with Wes Schaeffer as we discuss the power of video and just how to create great video marketing.

I talk a lot about video, but this time the tables are turned. You’ll hear a lot of great learning points to advance your business through video (and how to do it too!).

Here are some of what you’ll learn:

  • Why mindset is more important for your inbound sales success than tactics.
  • Where you can find inbound marketing ‘silver bullets’.
  • How to capture and promote your sales story to create inbound sales.
  • How to do great video marketing on a budget.
  • The types of videos you need to do video marketing correctly and effectively.
  • When to use YouTube vs Wistia vs Vimeo vs Viddler for your video marketing.
  • The role of SEO and longtail keywords.

Listen to my interview with Wes and learn the 4 things you need to get right to create great video marketing for inbound sales growth.


More about Wes

Wes, known as The Sales Whisperer®, is a ruthlessly pragmatic entrepreneur, sales trainer, copywriter, and speaker who believes marketing is just selling in print. He is the author of It Takes More Than a Big Smile, a Good Idea & a Twitter Account To Build a Business That Lasts and The Definitive Guide To Infusionsoft.

You can pick his brain as long as you’re providing a fine cigar and a smooth scotch, or by listening to The Sales Podcast, which he has hosted since 2013.

Connect With Wes:

Wes Schaeffer’s website
The Inbound Sales Podcast