This week our overall theme is The Trader Marketing Mindset.
Everyone wants that one tactic that will make their marketing start working, but what it really comes down to is your mindset. Marketing is a lot like trading, but instead of goods we are trading for someone’s attention. Start to think about ways that you can view your marketing as an investment.
Many people do not make the connection in a long term marketing investment. If you are able to break even on a marketing effort that is telling your story, what is the long term return of having people remember your story?
There are so many factors in marketing that you have no control over. There is a good chance that you will not have a successful campaign right away and you may possibly lose some money.
If something is truly not working you need to start looking at ways to cut your losses. The best traders in the world are only right 30% of the time, but they are skilled at cutting their losses.
Your marketing campaigns are not always going to yield immediate results. If you are planning to hit that home run on the first try, you will probably be disappointed. The key is to start planning to break even.
Get your story out there and be ready when you find that winning campaign.
All marketers, even the best ones, are emotionally involved in their campaigns. It’s easy to let your ego get in the way, when really it should just be a numbers thing.
Start to think about how you feel. If you are making decisions when you are experiencing negative emotions, such as frustration, you will make bad ones.
Be aware of your emotions and learn some ways to keep them in check.