Have you ever wanted to know what it takes to get inside the mind of your customers?
There is a secret code that can only be revealed by asking the right questions. These are the questions that will get down to the core reason why customers act the way they do. It’s how Totino’s Pizza Rolls and Ray Ban sunglasses became freedom loving brands.
Dr. Sharon Livingston has personally interviewed 65,000 (yes, that’s a real number) customers about their emotional response to advertising. Her client list reads like a list of the Fortune 500. She’s the woman billion dollar companies bring in to find out what’s deep inside their prospects’ head, sometimes even before the product or service exists.
In this episode Sharon reveals her strategy for marketing to the emotional benefit of the client, instead of the features and benefits of the product or service.
If you’re in sales, and of course we all are, listen and discover how to unlock your customer’s benefit chain and get inside their head.
More about Sharon
Favorite Business Book:
Being grounded with flexibility
“I AM” – Unknown
Connect with today’s guest:
Certified Coach Alliance – Visit Sharon’s website to learn more about coaching certification.
Get Lost, Girlfriend! – Check out Sharon’s most recent book.