The Jerry Seinfeld branding coup that tripled sales in 18 months and how to WOW your customers for life with John Dwyer

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What do you do when revenues aren’t making the mark?

How do you bounce back when the heat is on from the looming competition that’s waiting for you to slip up?

You wow!

That’s exactly what John Dwyer did for a major banking client when he got their brand in front of Jerry Seinfeld. But it didn’t stop there, John went on to get Jerry to become a spokesperson and tripled sales in just 18 months.

Prior to launching The Institute of Wow, John established Dynamic Ideas where he honed his “wow factor” and was contracted by the likes of 7-11, Coca Cola, Westfield Malls and McDonalds.

If you’ve ever wondered how business mavericks like Richard Branson and Elon Musk create a niche where others don’t see an opportunity, this episode is a must listen. Hear how turf framers sold out of their entire inventory in a few short hours, a dilapidated Fiji resort that went from 30% to 80% occupancy, and what you can do to become the purple cow of your industry without a $500,000 Ad budget.

What you’ll learn:

  • What it means to be a challenger brand
  • Why small businesses need to focus on direct response
  • Why we need to give people what they want before what they need
  • The importance of being unlike everyone else

More about John

Favorite Business Book:

Purple Cow: Transform Your Business by Being Remarkable | by Seth Godin

Mindset Principle:

Be the “UN” of you industry. Unconventional. Unlike anyone else.

Favorite Quote:

“Never, ever ever ever ever give up.” – Winston Churchill

Connect with today’s guest:

Explode Your Sales – Get FREE access to John’s event in Santa Monica, CA on June 1st.

Institute of Wow – Learn John’s top tips for wowing clients and prospects for life.