In this week’s episode of the Garlic Marketing Show, Ian sits down with Mike Morse, the President and Owner of Mike Morse Law Firm. Together, they discuss the importance of being different from your competitors and staying away from herd mentality.
After founding his firm in 1995, Mike stayed solo up until around 2007 with only 25 employees. After hiring Gino Wickman as his mentor, he managed to go from 25 employees to 150 in a short period of time. For Mike, he owes his growing successes to coaching and being able to implement what he’s been taught. Now, he coaches law firms across the country, giving them advice on the lessons and mistakes he’s made himself.
In this episode, Mike and Ian discuss how to succeed with video, as well as the types of videos Mike creates for his law firm. Mike also talks about the #1 marketing tool that he would use now if he was starting out his firm today.
Watch the full interview below:
What You’ll Learn:
The importance of standing out amongst your competition
What’s holding back most professionals, lawyers, dentists
How the herd mentality KILLS your firm growth
How to stand out in a crowd of video
The importance of delegating and elevating to grow your business
The key move to “untrap” the lawyer
The #1 marketing tool Mike would do now if he was starting out
How much money and time small law firms should spend on their marketing
How Mike handles video dislikes and “haters”
Connect with Mike:
- The Masked Man Commercial
- Mike Morse Law Firm
- Mike’s Book
- Email Mike at firstname.lastname@example.org
Links & Resources:
- Start telling your stories today!
- How and When to Raise Prices Without Losing Prospects with Vinnie Fisher
- How to Increase E-Commerce Revenue 40% Using Email Marketing with Daniel Budai
- STORYCREWS Insiders
- Gary Vaynerchuk’s Success Secret
- The 6 Essential Traits Every True Entrepreneur Should Have with Gino Wickman