Admit it… You’re here because you have no clue how to take the next steps for your brand. But before we proceed, let’s see if this article is truly for you, shall we?
You put up a company that claims to be different from the others, but you seem to struggle to communicate that unique selling proposition to your customers.
You don’t know how to ask the right questions to guide you down the right path of your own branding.
You feel like you’re spending more than what’s necessary for branding and marketing, but you believe there is a more efficient way of doing it.
If you said yes to any of the three, keep reading! This article is for you! And if you read up until the end, you’ll get to learn about the one video content that could help your brand build a more intimate relationship with your customers.
YEAH, YOU’RE DIFFERENT! BUT HOW DO YOU MAKE YOUR CUSTOMERS UNDERSTAND THAT?
The simple answer to that is CLARITY…
That includes how your customers perceive you and how you’d want to be perceived by your customers.
Once you’ve planted point A and point B, now you’d have to ask the right questions.
Below is a list of some of the questions that would help you better navigate from point A to point B:
A.] What are the needs of my customers?
B.] How am I the solution?
C.] How exactly is my solution helping my customers?
D.] Have I been clearly communicating that I’m the solution to my customers’ problems?
E.] How do my customers see my brand?
F.] How do I want my customers to see my brand?
G.] What are the common misconceptions of what my brand does and what do I have to offer?
If you took the time to answer these basic questions, then you’re well on your way to having a clearer understanding of your brand and how you could help your customers.
Meaning, it is a lot easier to craft a singular and consistent message for your customers.
NOW WHAT IF I TELL YOU…. YOU DON’T NEED TO BLINDLY SPEND UNREASONABLE AMOUNTS FOR EFFECTIVE BRANDING AND MARKETING?
Let me tell you a true story of a not-so-struggling real-estate company.
In fact, this company willingly took every marketing opportunity and spent a good amount of its budget on that.
But then eventually, they realized that they may be spending a lot more than what’s needed.
So they asked themselves… “Is there a better way?”
They wanted a way to integrate marketing, branding, and customer appreciation at the same time.
And fortunately, that was possible.
Initially, as a real estate company, they were already spending tons of money on moving expenses.
So instead of leaving it that way, they realized how they could utilize their moving expense as a marketing and branding opportunity.
That is why, from ordinary trucks, they upgraded into box trucks that they wrapped with their branding.
On top of that, they allowed their clients to borrow their trucks for a whole day!
Doing this not only improved their marketing but also helped with customer appreciation and their brand appearance to the public.
Moral of the story: Looking at the bigger picture will more often than not pay off!
PEOPLE CONNECT WITH PEOPLE, NOT WITH BUSINESSES
We are way past the era when businesses sounded stiff, robotic, and fake!
It may have worked once upon a time, but times have changed..
Consumers have now evolved to look for the humanity in every brand.
Especially in video content, people prefer seeing REAL people over animations.
This gives your customers a more personal sense of connection with your brand.
And if you ask me, creating video content that involves the real people behind your company works best at giving that genuine connection to your customers.
Did you learn something?
These are just a few of the value-packed tips that I picked up during the conversation that I had with the C.E.O. of Eloise Design Co, Eloise Stewart.
And yes, you can watch our conversation now.