No one knows exactly how Google’s algorithm works these days…
To most SEO experts, Google is still a puzzle being pieced together but changes right before they are about to complete the puzzle.
BUT NOT THIS EXPERT…
Mac Frederick was a Google employee that worked directly with Google Advertisers.
He helped inquiries of advertisers on the most efficient ways to use Google as an advertising platform.
But sometimes, he liked to add a little more value that may be pushing limits, thus getting him fired.
And that is where his story of greatness began.
But we’re not here for his story…
I know you’re here to discover the secrets that Google certainly doesn’t want you to know…
GOOGLE MY BUSINESS… PEOPLE USE IT, BUT NOT ENOUGH…
Imagine having a Swiss Knife but only using the corkscrew tool all the time.
Don’t you think that’s a waste?
Unfortunately, this is what is happening to Google My Business.
Let’s just clarify the numbers for a second…
9 out of 10 times, customers look up small businesses online for the best option.
However, only about 50% of small businesses use Google My Business as part of their marketing channel.
Furthermore, out of the 50%, only 10 to 20% use Google posts which is a great SEO tool that could make a difference in your ranking…
Could you imagine the opportunity wasted by just missing out on this?
So without further adieu, let me tell you the steps that you need to take to boost your Google SEO ranking ASAP.
BUILD OUT YOUR GOOGLE MY BUSINESS LISTING
As I mentioned earlier, 9 out of 10 times, customers look up small businesses online. And by online, I meant GOOGLE.
Who wouldn’t, right?
Finding the best option for your needs is just a few taps away.
It’s extremely convenient.
So as a small business owner, use it to your advantage.
BUILD AS MANY FREE LOCAL LISTINGS AS YOU CAN
Of course, we can’t avoid the fact that we have a few traditional customers who prefer to do things other than the way of Google.
So signing up on as many free local listings would help capture these customers who might be straying from the mainstream.
This might include Yelp, Yellowpages, Manta, Foursquare, etc.
Just get your Business information out there for EASIER ACCESS.
BUILD YOUR WEBSITE
If you have no website yet, YOU HAVE TO GO BUILD ONE.
It not only adds credibility to your small business but also helps customers identify who you are as a business.
You don’t have to make it all fancy with all the blogs (at least for the early parts).
Adding crucial information like your cell number, address, and other relevant information will make a difference in helping your business voice out to customers.
CRUSH THE REVIEWS GAME
When you go shopping online, I think it is a standard to check the reviews before making a purchase to make sure that the product quality matches their description.
I’m sure you do that… So why wouldn’t your customers do that, right?
Don’t be afraid to reach out to your customers a few days after receiving your product or service to ask for a review.
Nowadays, it is easy to send out a link that leads to your review page for your customers’ convenience.
THE MORE POSITIVE REVIEWS, THE BETTER THE RANKING.
Google likes to put the best-performing business on top to help make their user experience better.
BE CONSISTENT ACROSS THE INTERNET
To provide clarity for your customers, it is important to keep ONE MESSAGE that goes consistently throughout all platforms.
I’m talking about Social Media, Google My Business, Creatives, and all those things to help your customers better understand what you stand for and what kind of value you could provide for them.
IS IT EASY?
Is doing all this easy? DEFINITELY.
Is it effortless? MOST CERTAINLY NOT.
You still need to put in the work and the hours for this to play out well for your business.
But I promise you. If you do this right, it won’t be long ‘til your business is ON TOP.
If you want to see the full episode of Mac talking about his extremely useful SEO tips, click here.
Connect with Mac:
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