THE WINNING GOOGLE ADS STRATEGY: How William Campos Grew a Company by 300% through Google Ads PPC

A Google Ads agency was ditched by a window and door installation company because they knew that they still had more growth potential.


And turns out, they were RIGHT.



These tips might just save you from losing your next client.

If you keep reading, you will:

  • Discover the Google Ads process that grew the company by 300%
  • Learn the importance of MESSAGING, TARGETING, and CTA
  • THE HOTTEST TIPS for Performance Max on Google Ads


What Was the Problem?


There was ONE major problem that stood out as William audited the company’s account…


It was that the company’s account showed impressive KPIs, but converted relatively low.


This was a problem because it just meant that the company was spending more than it should.


So… What caused this?


According to William, this was a result of not completely understanding the target audience.


The last agency’s failure to do so pushed them to target the audience too broadly.


And having unclear messages attracted unnecessary traffic to the ads that the company never even wanted in the first place.


What did William do?


He paid attention to 3 CRUCIAL THINGS…


  • Targeting


When William interviewed the company, they mentioned that they had a lot of inquiries that were irrelevant to their offered service.


These inquiries involved CAR WINDOW-related questions that had nothing to do with the company…


“A lot of times, there’s a disconnect where they want to target a certain demographic or certain audience, but those aren’t their clients that they’re actually getting.”


So William and his team took the time to dig deep into the targeting that may have been too broad and lazily set up.


They took away a few interests and even added in some exclusions to keep away unwanted attention.


  • Messaging


The ad messages had to be extremely SPECIFIC. Since they dealt with a long list of unique products, they had to put extra effort into making HYPER-SPECIFIC messages for each type of product.


Doing this allowed them to select specific audiences that fit the right funnel level and product.


  • Call to Action


According to William, the Call to Action is the last thing that made a huge difference to their campaign.


Because instead of going for the typical “Click Here For A Free Consultation” type of call to action, they took a different route…


“Having a strong call to action is important, especially down at the bottom of the funnel. A lot of times, it’s easy to just say free estimate or free consultation. But having something stronger and how it’s gonna solve their problems, a lot of times even identifying something as having a drafty window or windows that have a lot of moisture, and then having a call to action to solve that problem as well. Not just with the free estimate, but resolving that issue”


William repeated over and over again how a simple switch of words on your call to action can make a big difference.


90 Days Later…


It took about 90 days for real results to show for William. But since he was able to properly manage the client’s expectations, he ended up growing the company by 300% and increasing the Average Order Value from only $8,000 to a whopping $12,000.


But just when you think this episode is over, I have some more value bombs to give you.


Performance Max HOT TIPS [BONUS]


William and his team were fortunate enough to get to run successful campaigns with Performance Max.


So in this episode, he also shared incredible remarks that could help you improve your Google Ads through Performance Max.


How They Got it to Work…


He said one keyword here: “Assets”


Having great assets is key to nailing it.


“Making sure that you’re not just pulling any image, any stock image and using that. It’s also making sure that it’s the proper dimensions with the right type of image and the type of message that you want to portray in that particular creative.”


On top of that, he also emphasized EXPERIMENTING ON HEADLINES.


“Performance Max has long headlines, short headlines, long descriptions, short descriptions, and has the ability to test out the different calls to action as well. So make sure that the message, headline, and description make sense with the images and the creatives that you’re using.”


Now let’s move on to the JUICY part… The creatives…


We always want to know how to nail the video ad, and William has HOT TIPS for that too.


“So what we’ve seen is that 15-second videos actually worked the best for that”


And here is what that video should be like…


“You’d want to get to the point fairly quickly. So normally within the first few seconds, you capture their attention. And then in the next few seconds, have some type of value proposition or even call to action. In the end, if there’s enough time, or not, you can always use a 30-second video.”


According to William, it pays to test your creatives thoroughly. Try EVERY ANGLE.


You may never know what might work for you.


Most importantly, don’t overthink it.


Watch the full episode now, and leave any questions or comments you have about the episode.


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