I never thought that Google Lens would be able to serve as an incredible marketing tool.
If you’re an email marketer or a business owner who sells unique products, you might want to set aside a few minutes to dive deep into this.
Because on this episode of the Garlic Marketing Show, Will Harris, the CEO of the Hustle will show us exactly how GOOGLE LENS generated sales for an international furniture artist.
In this episode, you will discover:
- How you could turn a simple email marketing campaign into a cash cow
- A unique way to practice thinking out of the box
- Mistakes that people make on social media and how to do it right
This episode is full of golden nuggets that you might find useful on your journey.
So keep your mind open and feast on these professional tips…
THE CAMPAIGN PROCESS
The first step that they took was Lead Scraping. It’s a simple process of collecting prospect data online to be able to contact them via social media, email, or texting.
They scoured the internet for interior designers that could potentially work with them to promote the furniture.
After lead scraping, they took the information and sent specifically designed emails to appeal to the interest of these internal designers.
A few adjustments to the template were made as they collected more and more data through MailChimp.
“So to improve the campaign, if they had a certain page they’re wanting to go to, that’s obviously the front runner page that we had them clicking on without them having to scroll through the website because we didn’t want to lose their attention.
So as soon as they hit click here on the campaign, boom. That’s the most popular page that we had. That’s the one that came up to them that showed them the work that he did and the portfolio. Obviously it was one of the most popular pieces that he did, that they were all looking at, which granted, I kept them on the page longer and had them actually go through the website even more to different pages.”
THE ROLE THAT GOOGLE LENS PLAYED
Although most if not all of these interior designers claimed to have ONE OF A KIND pieces, these claims were easily debunked by using Google Lens.
Will took photos of the interior designers’ furniture pieces and looked them up on Google Lens only to find out that these pieces could be bought in major retail stores.
This opened an opportunity for Will to prove the uniqueness of the pieces they were promoting which never appeared on Google Lens as they looked them up.
Doing this encouraged the interior designers to promote instead the artist’s unique pieces that confidently back their mission to deliver unique furniture to their customers.
THE IMPORTANCE OF RESEARCH & LASER TARGETING
You can never laser target if you don’t do your research…
Whether you’re a marketer or a salesman, it pays to understand your ideal customer.
Imagine going around blindly selling your products to people who don’t really need them.
It would just be a waste of time and resources.
Yes, doing research may cost you a little bit of time and money to get started with, but it gives you a better ROI in the long run.
“If I sell houses for a living, but I’m marketing to the people that only want to live in condos, uh, you know, it’s still a cost to chase down that lead, regardless if you’re going to get to sell or not. So we might as well be smart about it”
So never forget to take the time to research before you even try to spread the word.
As I like to say….
Never do the SPRAY AND PRAY APPROACH..
Will got to share a ton of value on the latest episode of the Garlic Marketing Show and this is just the tip of the iceberg.
Watch the full episode now, and make sure to leave any questions or comments you have about the episode.