3 Things to Remember in Creating Video Ads This 2022 to Skyrocket Your Business with Brian Davidson

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When was the last time you checked out the most effective video strategies?

 

Video ads keep evolving.

 

What worked yesterday wouldn’t necessarily work today.

 

That is why on the latest episode of the Garlic Marketing Show, our special guest, Brian Davidson of BD Digital Marketing Services talks about the MOST EFFECTIVE video ad format that also helped grow a Chiropractic clinic by 15% in a year.

 

 

By going through this episode, you will learn:

  • The best content to put in your video ads
  • How long is too long for video ads
  • What KPIs should you keep your eyes on

 

WHAT DO I PUT IN MY VIDEOS?

 

Creating video content can be one of the biggest problems a lot of content creators and marketers go through.

 

But let me take away the headache by giving you the simplest type of video that works like crazy:

Video case stories and testimonials.

 

“We were doing patient testimonials. So we’re actually having patients come in and talk about what type of treatment they received from the chiropractors, and then how that helped.

 

And then we’re also having the chiropractors themselves actually get in front of the camera and talk about different topics within chiropractic care.”

 

It’s all about being real.

 

People are more attracted to businesses that seem human.

 

And of course, the positive comments that current customers make are a huge contributing factor to the “monkey see, monkey do” mentality. 

 

THE VIDEO LENGTH THAT WORKS RIGHT NOW

 

We have to face the truth.

 

Our average attention span is gradually decreasing through the years.

 

So we need to keep everything as short and as easily understandable as possible.

 

It is important to get straight to the point as soon as possible.

 

That is why, according to Brian, it is best to keep your videos brief.

 

“Videos that are like a minute or less, or even shorter than that. A new emerging platform on social media is TikTok and that’s like a very short video. Videos that are like 30 seconds or less are doing really well. So I think that’s definitely a trend that’s going to continue and it’s going to be something that we’ll continue to see going forward.”

 

KEEP YOUR EYES ON THESE KPIs

 

How in the world could you tell if your video ads are working?

 

Through KPIs of course.

 

And for those who don’t know, KPI stands for Key Performance Indicators.

 

Brian pointed out KPIs that truly helped him find the best-performing video ads.

 

“We were looking at a lot of different things. As far as social media, obviously, we’re looking at: what’s the average reach for a post, what’s the average engagement, how many likes, how many comments each post is getting, how much is the page growing, and how much is their following month to month. Is that something that’s increasing, where has it been going down?”

 

Adaptation is key.

 

And if you don’t follow these three things, you could be on your way to failing your next video ad.

 

Did you pick up a lot of value from this episode?

 

Watch the full episode now, and make sure to leave any questions or comments you have about the episode.

 

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