Simply Noted’s Direct Mail Strategy: The Best Copy for Automated Postcards, Rick Elmore

In a world where so much is automated, many people forget the power of a handwritten note. 


Direct mail can be an incredibly effective way to reach out to customers and prospects—but only if it’s done well. 



That’s why, in this episode, Rick Elmore, the CEO of Simply Noted revealed how to write your first handwritten direct mail.


In this episode, you will discover…

  • Why you need to start handwriting your direct mail NOW
  • How handwriting direct mail will make you stand out
  • What you should do to write OUTSTANDING direct mail


Before we proceed, don’t forget that this episode is brought to you by Click here if you need help collecting, crafting, and delivering customer stories.


Think about the last time you received a handwritten letter in the mail. 


It was probably pretty unexpected, right?


A personal letter, especially one with good news or an invitation, is a joy to receive. 


These days, handwritten mail is something of a rarity, which is why it stands out so much when you do get one. 


So here is how you do it.




Your message needs to be short, sweet, and to the point, or you risk losing your reader’s attention. 


Keep in mind that people have limited attention spans, so it’s IMPORTANT to make your content as concise and straightforward as possible. 


By getting your message across quickly and efficiently, you’ll be more likely to achieve your desired results. 


After all, when it comes to direct mail, it’s all about getting your message across in a clear and effective way. 


“–you don’t want to inundate them with this very long message that they’re never gonna read. They’re never going to believe that you sat down and really wrote out that type of message.”


So don’t be afraid to keep things short and simple – it’s the best way to get your point across to your audience.




When it comes to content marketing, a powerful introduction is everything. 


After all, you only have a few seconds to grab your reader’s attention and persuade them to keep reading. 


So, how can you make sure your direct mail campaign packs a punch? 


Start by taking a CLOSE LOOK at your content. 


Is it interesting and engaging? 


Does it clearly communicate the benefits of your product or service? 


If not, it’s time to go back to the drawing board. 


Once you have strong content, you can start crafting a powerful introduction. 


Focus on creating a strong opening sentence that will grab your reader’s attention and make them want to learn more. 


Then, keep the momentum going by providing additional details about what you have to offer. 


By following these simple tips, you can create a direct mail campaign that gets results.




In your direct mail, it’s important to lay out your value proposition clearly. 

  • Why should your reader care about what you’re offering?
  • How will it benefit them?
  • What makes your content powerful and worth reading?


Answering these questions is essential in getting recipients to engage with your mailing. 


But don’t stop there.


Once you’ve grabbed their attention, make sure the rest of your content lives up to the promise of your value proposition. 


Offer content that is truly valuable and worth reading, and you’ll keep your readers coming back for more.




The key to creating a strong call to action on direct mail is to make sure your content is powerful and compelling. 


You want your reader to feel MOTIVATED to take action, so your call to action needs to be clear and concise. 


Make sure you include a sense of urgency and explain what the reader will gain by taking action. 


For example, you might say “act now and receive a free consultation.” 


By following these tips, you can create a strong call to action that will get results.


Handwritten direct mail has a personal touch that sets it apart from other types of mail. 


Although it takes more time to write and send than an email, the rewards can be great.


Did you learn something from this episode?


Watch the full episode now, and make sure to leave any questions or comments you have about the episode.


Connect with Rick:


Links & Resources: