Think Ahead.
That’s what you have to do when it comes to business, especially in e-commerce.
What are the BIG TRENDS in e-commerce this 2022?
Well, that’s what we’ll talk about today on the Garlic Marketing Show with Samir Balwani, the CEO of QRY. Sami grew a lifestyle e-commerce business (Delsey Luggage) by 142%.
He’s an expert on the matter and knows what changes businesses need to make in order to stay ahead of the competition.
So pay attention, because these trends could mean the difference between success and failure in five years’ time.
Before we proceed, don’t forget that this episode is brought to you by videocasestory.com. Click here if you need help collecting, crafting, and delivering customer stories.
THE WINNING ADVERTISING PLATFORMS
It’s no secret that social media is a powerful tool for advertising.
With billions of people logging onto Facebook, Instagram, Twitter, and Snapchat every day, businesses have a vast pool of potential customers to reach.
And with Facebook now offering “native” advertising (ads that blend in with organic content), businesses can reach their target audience more effectively than ever before.
But Facebook isn’t the only social media platform that businesses should be using to reach their target audience.
TikTok, the rapidly-growing social media app focused on short-form video content, is also becoming an increasingly popular platform for advertisers.
In fact, some businesses are seeing better results on TikTok than on any other social media platform.
Google Ads is another advertising platform that continues to be effective in reaching potential customers.
By targeting specific keywords, businesses can ensure that their ads are seen by people who are already interested in what they have to offer.
And with Google’s new “responsive search ads,” businesses can create ads that are automatically customized to fit the user’s search query.
Finally, CTV (Connected TV) advertising is also becoming increasingly popular as more and more people are cutting the cord and getting their entertainment from streaming services like:
- Netflix
- Hulu
- Amazon Prime.
CTV offers businesses the ability to target specific demographics and interests, making it an effective way to reach potential customers.
REASONS WHY YOUR VIDEO ADS DON’T WORK
It is a common mistake for advertisers to assume that creating a singular, multipurpose video is key to being successful and efficient.
But they couldn’t be more WRONG.
“One of the mistakes a lot of people are making right now is they make a YouTube video and then cut it for Meta and TikTok, or they create an Instagram reel like, ‘This is gonna be great on every channel.’”
This is a huge mistake, as each platform has its own unique strengths and weaknesses.
Not thinking about the consistency of your advertising message is also a mistake.
Your video ad should reinforce your brand’s overall message, not contradict it.
If your ad is all over the place, it will only confuse your audience and damage your brand.
Be sure to keep your message consistent across all of your marketing channels.
Samir’s episode was amazing and gave a lot of insight into his work.
So be sure to watch the full episode now, and make sure to leave any questions or comments you have about the episode.