There’s no doubt about it- growing a business is hard work.
But what if there was a secret to making it infinitely easier?
Well, believe it or not, there is.
In this episode, we’ve invited Taylor McMaster, CEO of DOT & Company, to reveal the importance of having an account manager when scaling a business.
Before we proceed, don’t forget that this episode is brought to you by videocasestory.com. Click here if you need help collecting, crafting, and delivering customer stories.
An account manager can help you focus on your core business goals
As a business owner, it’s important to focus on your core goals and objectives.
But with the day-to-day grind, it can be difficult to stay focused.
That’s where an account manager comes in.
“If the agency owner can have somebody to support them, they grow their agency like crazy. So we see a lot of agencies who bring us in with one account manager and they grow so quickly that they need to add additional account managers– add more support; because they are growing quickly.”
An account manager can help you identify your key priorities and target your efforts accordingly.
An account manager can help you grow your customer base
As your business grows, you may find it difficult to keep track of all your customers.
This is where an account manager can be invaluable.
An account manager can help you keep track of your customer base and make sure that they are happy with your products or services.
In addition, an account manager can help you expand your customer base by finding new potential customers and introducing them to your business.
As a result, an account manager can play a vital role in helping your business grow.
An account manager can provide valuable insights and industry knowledge
Account managers also have a wealth of industry knowledge and insights that can be invaluable to businesses.
They keep up with industry trends and developments, and they understand the specific needs and challenges of their clients.
As a result, account managers can provide a valuable source of information and guidance for businesses.
When it comes to making decisions about products, pricing, or marketing strategy, businesses would be wise to consult with their account manager to get the best possible insight into the market.
Taylor is an amazing mind who shared tons of valuable information that could help your business growth.
So be sure to watch the full episode, and make sure to leave any questions or comments you have about the episode.
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