There’s so much obsession with books nowadays.
Especially for anyone residing in the business and marketing professions. It’s a HUGE thing.
And it becomes more of a big deal once you’ve written and published your own book.
It’s just a whole different milestone.
That is why on this episode of the Garlic Marketing Show Book Series, Author Mike Capuzzi reveals how powerful writing shorter books are, and why you should start doing it too.
As you read onward, you will DISCOVER:
- The consumer trends that changed how everything behaves
- 2 good reasons why you should adapt to writing shorter books
Before we proceed, don’t forget that this episode is brought to you by videocasestory.com. Click here if you need help collecting, crafting, and delivering customer stories.
CATER BOOKS FOR SHORT HUMAN ATTENTION SPAN
As human beings evolve, you notice how things become faster and faster.
The internet allows us quick access to various forms of information, texting becomes instant, and videos have shorter formats– it’s easy to understand why the human attention span is getting shorter too.
So now we have a choice: EVOLVE OR DIE.
Mike Capuzzi chooses to EVOLVE.
That’s why he has developed a way to write information-packed books in as little as 100 pages.
“That’s what we publish for our clients about a one-hour conversation in print form. There are about 12 to 15,000 words, which is a lot less than your typical 75,000-100,000 word business book.
And they’re about a hundred pages– they’re definitely real books. They’re books that you can hold, sign, and give away. So I think the focus and the fact they’re shorter makes it nicer for the reader and it makes it a heck of a lot easier for the author.”
AMAZING BOOK MARKETING OPPORTUNITIES
On the author’s end, it also opens more doors of opportunity for marketing.
You see, Amazon is a great platform that truly supports authors and their creations.
If an author makes it to becoming a best seller, Amazon’s algorithm will then start pushing books of that same author to the people.
When this happens, there are more opportunities for revenue, as well as growth for the author’s name.
Writing shorter books allows you to publish books in numbers.
“You can break up the content differently, you’ll look like a multi-book author versus a single-book author. There are a lot of opportunities there to think about how you slice and dice content. And should it be one book or should it be three books?”
There are so many more reasons why writing shorter books is such a great idea.
And Mike Capuzzi reveals all of them in his episode, plus so much more.
Watch the full episode now, and make sure to leave any questions or comments you have about the episode.