B2B Linkedin Outreach Strategies for 2022 (that won’t piss off your prospects) | Hrachya Ghazaryan

LinkedIn is a powerful platform for business professionals, and it can be a great resource for lead generation. 


If you want to get the most out of LinkedIn, you need to know how to use it effectively. 



That’s why on this episode of the Garlic Marketing Show, Hrachya Ghazaryan, the CEO of Leadarto revealed three key points to help you level up your lead generation game on LinkedIn.


Before we proceed, don’t forget that this episode is brought to you by videocasestory.com. Click here if you need help collecting, crafting, and delivering customer stories.




First, make sure your profile is up-to-date and includes all relevant information about your business. 


Next, add a professional headshot and cover photo. 


Then, take some time to write a compelling summary that highlights your key strengths and value proposition.


Once you’ve created a strong profile, it’s time to start connecting with other entrepreneurs and potential leads. 


“That’s number one thing you wanna do because my very first client for this specifically– for this business was just an inbound lead. And he searched for B2B lead generation. My profile popped up. That’s it. Two or three days later, we got the first conference.”


LinkedIn provides many opportunities to engage with others in your industry, so make the most of them. 




This means being clear about the type of people that you help and what problems you solve for them. 


When leads see that you’re a good fit for their needs, they’re more likely to reach out and connect with you. 


 “Laser target your audience, your bio avatar, who you want to go after and send daily 20 connection requests. Cause you cannot go more than that.”


So take some time to think about who your ideal customer is, and make sure that comes across loud and clear on your LinkedIn profile. 


You never know who might be looking for someone just like you.




If you’re selling something, it can be tempting to go into full sales mode when talking to potential leads. 


But in most cases, it’s best to just have a normal conversation. 


People can tell when you’re being too sales-y, and they’ll appreciate it if you’re more genuine. 


Besides, you’re more likely to make a sale if you build a rapport with the person first.


This is especially true on LinkedIn, where many people are bombarded with sales pitches on a daily basis. 


“Whoever accepts, don’t ever pitch these people, please. This is the last thing you wanna do, just try to start good conversations with them.”


If you reach out and start a conversation, you’ll stand out from the crowd. 


And you never know where that conversation might lead. 


So don’t be afraid to chat with your prospects like you would with any other human being – it could pay off in the end.


Want to learn more on how you could maximize your LinkedIn Lead Generation potential?

Be sure to click the link to watch the full episode, and make sure to leave any questions or comments you have about the episode.


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