One of the best ways to build a connection is to tell your story with a video testimonial.
Share with your audience what your brand is all about and why you’re passionate about it.
This will help them see you as a real person, not just a faceless company.
When you’re thinking about which video testimonial to use, there are a few things to keep in mind.
WHERE TO PUT VIDEO TESTIMONIALS
If it’s going on your website, you’ll want to make sure it’s short and to the point.
However, if you’re using it for a presentation or sales pitch, you’ll want it to be a bit longer so that you can really make your point.
Next, think about who will be watching the video.
If it’s potential customers or clients, you’ll want to make sure the video is professional and polished.
“People are gonna get inspired. And they’re gonna love it. They’re gonna be more likely to remember you. By the time it comes to comparing options, you’d be the only choice.”
But before we proceed, don’t forget that this episode is brought to you by videocasestory.com. Click here if you need help collecting, crafting, and delivering customer stories.
THE IMPACT OF VIDEO TESTIMONIALS
When it comes to using video testimonials from clients, there are a few things you should keep in mind in terms of which one to use, where, and how long it should be.
First of all, it’s important to choose a video testimonial that is relevant to your product or service.
It shouldn’t be too long—around 30 seconds is usually plenty—and it should be from a customer who is genuinely happy with what you’ve provided.
“Now let’s just quickly say your online reputation can be anywhere from five to 30 minutes. It could be a YouTube Short which is a 30-second version. You should have multiple versions for your website, depending on the services.”
When it comes to where to use your video testimonial, the most important thing is to make sure it’s HIGHLY VISIBLE.
Whether that means putting it on your homepage or prominently featuring it in an email marketing campaign, make sure potential customers can easily see it.
Finally, don’t forget to promote your video testimonial once it’s live.
A simple tweet or Facebook post can go a long way in getting more eyes on it.
By following these tips, you can make sure your video testimonial has the maximum impact and helps convert more prospects into paying customers.
“That’s what we think about when we go through the videos, we think about every single scene that your potential client’s in. Because that’s how you’re gonna grow a business. That’s how you’re gonna create great marketing.”
Be sure to watch the full episode, and make sure to leave any questions or comments you have about the episode.