It’s no secret that networking is an essential part of career and business success.
But did you know there are parallels between networking and link building?
Just like networking builds relationships, links create relationships between websites.
Link building involves the process of creating inbound links to your website, which is important for both improving a website’s ranking in search engine results pages (SERPs) and driving more traffic to your website.
It involves building relationships with other websites through content promotion, outreach, guest blogging, and link exchanges.
“As I always say, altruism is what converts in link building. The more altruistic a piece of content is, or a tool, or something, the more helpful it feels and the less it seems like it’s being done purely for the profit motive of the website or business. The more willing, the more likely people are going to be willing to backlink to it.”
In networking, the more connections you make, the bigger your network gets.
This is also true with link building; the more authoritative websites you can establish relationships with, the stronger your website’s presence on the web.
This can help you reach a wider audience, increase your page rank, and ultimately boost your site’s visibility in the SERPs.
But before we proceed, don’t forget that this episode is brought to you by videocasestory.com. Click here if you need help collecting, crafting, and delivering customer stories.
INFORMATIONAL CONTENT IS KING
Informational content is the backbone of any good website or blog.
It not only helps to educate your audience but it can also be used to drive traffic and build relationships with customers.
There are many benefits to using informational content on your site, including:
- Increased Traffic
- Informational content provides valuable information for potential customers and helps to drive traffic to your website. By sharing informative content, you can increase the chances of potential customers coming to your site and engaging with your brand.
- Thought Leadership
- Sharing informational content helps to position you as a thought leader in your industry. It shows that you have an in-depth understanding of the topics surrounding your brand and gives potential customers a reason to trust you.
- SEO Benefits
- Informational content can also help with your SEO efforts by providing keyword-rich content that can boost your search engine rankings. This type of content can also help potential customers find your site more easily, increasing the chances of them converting into customers.
- Increased Engagement
- When used correctly, informational content can help to engage potential customers and build relationships. Customers are more likely to trust a brand if they have seen informative content that is interesting and engaging.
Informational content is an essential part of any online presence and should be a priority for any brand looking to make an impact in the digital world.
Not only does it help to educate potential customers, but it can also help to drive traffic and build relationships with them.
“This is a piece of content that could help a person looking to do an interview and improve their skills. That’s something where it may not serve me at all to give this content, it could be purely for informational purposes.
Where if it’s more slanted and the purpose of the content is to push my product, that’s not altruistic.
I would say more top-of-funnel types of things that are purely for building recognition, but informational in nature is kind of really the biggest aspect.”
Investing in informative content is a powerful way to get your message out there and build trust with potential customers.
Watch the full episode now, and make sure to leave any questions or comments you have about the episode.
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