Link building is an essential part of any successful SEO strategy.
It helps to bring more visitors to your website and increase your search engine rankings.
But, there are a few important best practices that you should consider when it comes to link building.
“If you’re a law firm, don’t do it. Hire an agency to do this for you, right? Because you just don’t have the technical set to do that yourself.
If you’re a SaaS company, it means you already most likely have technical people in-house that already know what it is and what they’re trying to do. Traditional industries, like if you’re a lawn mowing company, don’t do link building yourself, instead hire an agency that knows their stuff.”
First and foremost, it’s important to remember that quality is key.
You want to make sure that your link-building efforts are focused on high-quality websites.
This means looking at the website’s domain authority and trust score, as well as its content quality.
It’s also important to look out for any potential red flags like low-quality sites or spammy links. If a website doesn’t meet these standards, it’s best to avoid linking to it.
But before we proceed, don’t forget that this episode is brought to you by videocasestory.com. Click here if you need help collecting, crafting, and delivering customer stories.
WHY LINK RELEVANCY IS IMPORTANT
Another key factor in link-building is relevance.
“The more relevant authoritative sources in your space that are talking about you send the signals that vote to popularity, like a mean girl’s popularity contest that tells Google, ‘Hey, these guys are legit.’”
Links should be relevant to both your website and the page on which they appear.
For example, if you’re selling sports apparel, a link from a blog about gardening won’t be helpful because it’s not related to the topic of your site.
Always focus on finding relevant websites and pages when it comes to link building.
QUALITY OVER QUANTITY IS THE KEY
With link building, you want to focus on quality over quantity.
That means that it’s better to get a few high-quality links than many low-quality ones.
“So, unless you’re an agency and don’t care about the quality of links. If you’re just trying to make a quota, then that’s fine. But as a rule of thumb, you wanna stay away from those sites.”
You should always check the domain and page authority of sites before pursuing a link from them.
Aim for websites with higher domain authority, as they will be more valuable in terms of SEO.
You should make sure the content you create is relevant to your target audience and that it offers value to them in some way.
Link building should always be done with the intention of providing useful information to readers, not just trying to get a link out there.
Quality over quantity should be your main focus here as well—one high-quality link is much better than ten low-quality ones.
In addition, you want to make sure that the sites you are building links from have a good reputation in your industry.
Linking from spammy or suspicious sites can harm your ranking instead of helping it, so be picky about where you decide to build links.
Watch the full episode now, and make sure to leave any questions or comments you have about the episode!
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