SaaS Platform Jotform’s Video Case Story Strategy to Grow to 5 Million Subscribers, Chad Reid

A great number of the most popular applications on your phone and computer were developed by users like you. 


That’s because these applications are built on feedback from users who use them every day. 



Feedback is important for a lot of reasons. 


It can help you improve your product, build trust with your users and make them feel like part of the community. 


Being able to give feedback on something makes people feel like they’re valued as an individual. 


When someone gives useful feedback, it shows that they care about what you do and how it affects them.


“It can be used in a variety of ways. When it’s easy and when it’s powerful, it just becomes such an invaluable tool. So I’m a big believer in it. I know forms are not a sexy topic. But it’s fundamental.”


Feedback is also important because it creates accountability in the long-term: if enough people are giving their input on something, then eventually someone will have to take action based on the data.


But before we proceed, don’t forget that this episode is brought to you by Click here if you need help collecting, crafting, and delivering customer stories.




Blogs are great, but you’re missing a lot of user data. 


You need to know what people are saying about your product or service.


It’s important to note that a blog is not the only way to gather user data. 


You can also use surveys, interviews, usability testing, and more. 


“The process of finding the right case study is a very manual one. We use Jotform for it, we always have a form attached to the bottom of any case study, whether it’s on YouTube or in our blog. For our own users, if they want to be highlighted too, to fill out a request form.”


If you don’t know what people are saying about your product or service, it’s because you aren’t listening to them. 


You also don’t know what people are doing with your product or service, because you aren’t watching how they use it. 


The feedback form is a very powerful tool that can be used to improve your design and increase the effectiveness of your website. 


It’s also great for testing new features or changes and getting quick feedback from both customers and colleagues.




Online forms are an essential part of user engagement for any business.


For example, if you’re a restaurant or a convenience store and you want to get feedback on the food quality, one way is by asking customers who’ve ordered recently what they think about it. 


You can also ask them if they’ve tried new dishes, or if there’s anything else that would make their experience better. 


When people leave reviews online, it’s easy for others who are reading those reviews to see how many people like your brand or service (this is called “social proof.”) 


This makes it easier for other potential customers to trust you too.


Watch the full episode now, and make sure to leave any questions or comments you have about the episode.


One of the best ways to grow marketing is video case stories, NOT testimonials. If you need help collecting, crafting, and delivering customer stories, click here to set up a free consultation.