Closing a Digital Marketing Agency to Start a Newsletter Media Company with Nate Kennedy

The Genesis of a Marketing Maverick

Nate Kennedy, the renowned CEO of Optimized Assets, Inc., and a digital media mogul who redefined his career path to create a life that resonates with his core values.

In 2006, Nate’s foray into the marketing world began. Fueled by self-taught skills in sales funnels and traffic management, he soared to the helm of a seven-figure agency. But something was amiss.



But before we proceed, don’t forget that this episode is brought to you by Click here if you need help collecting, crafting, and delivering customer stories.



Challenges of Agency Life: A Glimpse Behind the Curtain

Nate’s success was staggering, but a phone call on his 40th birthday and the relentless demands of high-paying clients led to frustration and burnout. Growth was becoming a burden rather than a boon.


The Transformation: Building a Media Company with Newsletters

Inspired by The Hustle and Morning Brew, Nate embarked on a new venture: newsletters. His media company thrived on two types: Creators for original content and Curators for niche insights. This innovative approach catapulted him to a community of over 3 million subscribers.


Transition Challenges: Leaving Agency Life Behind

Despite a lucrative agency income, Nate’s longing for respect and alignment with personal values pushed him toward a challenging yet rewarding transformation. The transition required honesty, planning, and resilience.


Strategies Unveiled: Nate’s Techniques for Newsletter Success

From engaging with passionate niches to utilizing targeted questions, polls, and gifs, Nate’s innovative one-step funnel process revolutionized his newsletter engagement. His focus on email as an owned audience, as opposed to a rented social media audience, set him apart.


Nate’s Lifestyle Today: Entrepreneurship on His Terms

Building his dream home, investing in his passions, and starting a nonprofit called Champions Football, Nate now lives life on his terms. His workshop, Million Dollar Newsletters, reflects his dedication to innovation and empowerment.


Uncover the Secrets of Successful Newsletters

Yearning to learn from a digital media tycoon? Connect with Nate through his Uncommon Advice Newsletter or social media channels. Discover the pulsating world of newsletters and the potential of aligning business with personal values.

Nate Kennedy’s story is a powerful testament to entrepreneurship, innovation, and the courage to pursue a life well-lived. His transformation from an agency leader to a digital media pioneer provides inspiration and insights for entrepreneurs seeking not just profit, but purpose.


Watch the full episode now, and make sure to leave any questions or comments you have about the episode.