If you’re a business owner, chances are you’ve got a love-hate relationship with sales. It’s the lifeblood of your business, but it can also feel like pulling teeth (no pun intended!).
Well, I recently had a chat with Nicholas Loise, Founder and Chief Sales Officer of Sales Performance Team LLC and a former VP of Sales and President of GKIC, a powerhouse in the direct response marketing world. And let me tell you, this guy knows sales inside and out.
But before we proceed, don’t forget that this episode is brought to you by videocasestory.com. Click here if you need help collecting, crafting, and delivering customer stories.
Who is Nicholas Loise?
Nicholas isn’t just a sales guru – he’s a business owner who understands your pain points. He’s helped countless companies skyrocket their sales and build systems that practically run themselves. His company, Sales Performance Team, is all about helping businesses like yours create a sales machine that works even while you sleep.
The Secret Sauce: Your Sales System
Here’s the kicker: a well-crafted sales system isn’t just about closing more deals. It’s about building a valuable asset. He says that having a proven, documented sales process can double or even triple the value of your business when it’s time to sell.
Imagine getting two or three times the payout for all your hard work – that’s the power of a solid sales system.
Why You Actually Do Like Sales (You Just Don’t Know It Yet)
Nicholas and I dove into the reasons why so many business owners dread sales. Turns out, it’s not the closing or the conversations you enjoy – it’s the prospecting, the tire kickers, and the endless objections.
The good news? You don’t have to do any of that. By building a system, you can delegate the tough stuff and focus on what you love: talking to qualified leads and growing your business.
When Should You Hire a Salesperson?
This is the million-dollar question, right? His advice is to hire as soon as you can afford a base salary and have a steady flow of leads coming in. But before you bring anyone on board, make sure you have a solid sales process in place. Otherwise, you’re setting your new hire up for failure.
He also suggests starting with a “sales assistant” type role to handle the initial discovery and qualification process. This frees you up to do what you do best and only step in when it’s time to close the deal.
Marketing and Sales: The Dynamic Duo
Marketing and sales shouldn’t be working in silos – they need to be in constant communication. Your salespeople are on the front lines, hearing objections and gathering valuable intel that can inform your marketing efforts.
He even suggests having your copywriters listen in on sales calls to capture the language that resonates with your customers.
Ready to Transform Your Sales (and Your Business)?
If you’re ready to take your sales to the next level, I highly recommend checking out Nicholas’ website or connecting with him on LinkedIn. He’s the real deal, and his insights could be the game-changer you’ve been waiting for.
And if you’re interested in learning more about how video case stories can supercharge your marketing and sales, head over to our website. We can help you build a system that attracts your ideal clients and makes selling a breeze.
Watch the full episode now, and make sure to leave any questions or comments you have about the episode.