How Tier 11 Helped Condition 1 Double Revenue with Creative Ad Strategies and Data-Driven Marketing

Most businesses dream of achieving rapid growth, but many hit roadblocks with inefficient ad strategies and unoptimized marketing efforts. That’s exactly where Condition 1 found themselves—struggling to scale and unsure how to maximize their potential. Enter Tier 11, a digital marketing agency that became more than just a partner; they became an extension of Condition 1’s team.

I sat down with Romina Berbabri-Daou, Client Success Manager at Tier 11, to uncover how they helped Condition 1 clean up their ad accounts, surpass Black Friday goals, and set the foundation for doubling revenue year over year.

 

 

But before we proceed, don’t forget that this episode is brought to you by videocasestory.com. Click here if you need help collecting, crafting, and delivering customer stories.

 

Overcoming Ad Inefficiencies for Scalable Growth

 

When Condition 1 approached Tier 11, their Google Ads account was a mess. Inefficient structures and unclear data made scaling nearly impossible. Their Meta Ads also lacked a full-funnel approach, leaving significant gaps in targeting and measurement.

 

Tier 11’s first step was a deep clean. Romina’s team restructured ad accounts, developed a full-funnel strategy, and implemented a robust data suite to monitor the right metrics, including Shopify revenue and email performance. This wasn’t about throwing more ad spend into the mix—it was about setting strong foundations to ensure every dollar worked harder.

 

Crushing Black Friday with a Fast Turnaround

 

One of the most impressive feats of Tier 11’s work with Condition 1 was their quick pivot for Black Friday. Onboarded just a week and a half before the event, the team developed a winning strategy and creative assets in record time. Using their cross-functional pod structure, they exceeded not only the client’s expectations but also outperformed the previous year’s Black Friday results.

According to Romina, the key to success was clear communication and leveraging low-hanging fruit in the accounts. By addressing inefficiencies and focusing on tried-and-true eCommerce ad strategies, Tier 11 turned what could have been a chaotic launch into a major win.

 

The Power of Full-Funnel Marketing

 

Condition 1’s previous strategy focused heavily on retargeting while neglecting cold traffic. Tier 11 shifted their approach, implementing full-funnel tactics that targeted audiences at every stage of the buying journey. They didn’t stop there; they also worked on conversion rate optimization (CRO) and creative production to improve performance after the click.

Romina emphasized the importance of tying all marketing channels together. “We didn’t want to put all our eggs in one basket,” she explained. By balancing paid ads with organic growth and email strategies, they ensured sustainable long-term success.

 

Building a Business Partnership, Not Just Running Ads

 

For Tier 11, success isn’t just about ad performance—it’s about helping clients hit their overall revenue goals. With Condition 1, this meant acting as a true business partner. From suggesting cross-promotions with other brands to pitching Condition 1 products to potential customers, Tier 11 went above and beyond their traditional agency role.

This partnership-first mindset has led Condition 1 to expand their services with Tier 11, adding TikTok ads, LinkedIn ads, and CRO to their marketing arsenal.

 

Lessons Learned: Setting Realistic Expectations

 

Romina highlighted a common mistake brands make when hiring agencies: expecting immediate results. “Before entering the performance loop of experimenting and growing, you need strong foundations,” she said. Tier 11’s transparency during the onboarding process ensures clients understand what to expect and how the team will deliver results over time.

 

What’s Next for Condition 1

 

With a solid foundation in place, Condition 1 is on track to hit their aggressive revenue goals. The team at Tier 11 continues to monitor data, refine strategies, and bring innovative ideas to the table. Their ongoing success shows the power of collaboration and a holistic approach to marketing.

If your business is looking for more than just an agency, Tier 11 might be the partner you need. And remember, having the right tools makes all the difference.

 

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