For years, Jotform has been the go-to solution for businesses needing to collect data. But according to Founder & CEO Aytekin Tank, forms are boring and AI is about to change everything.
In this episode of the Garlic Marketing Show, Aytekin shares how Jotform is moving away from traditional forms and toward AI-powered customer agents. Instead of filling out forms, customers will be able to ask questions, schedule meetings, and interact in real-time with AI.
But making this shift wasn’t easy. The Jotform team needed to figure out how AI could actually replace forms without losing functionality.
But before we proceed, don’t forget that this episode is brought to you by videocasestory.com. Click here if you need help collecting, crafting, and delivering customer stories.
How Google AI Helped Jotform Test 2,000 Ideas Instantly
Instead of spending months testing different AI use cases, Jotform used Google AI to rapidly run 2,000 experiments on their platform.
By leveraging AI-powered ads and automatic campaign generation, Jotform quickly discovered which AI templates worked and which didn’t.
One of the biggest surprises? Event itinerary planning became one of the most used AI applications, proving that businesses were eager to replace traditional form-based processes with AI-driven automation.
Why Jotform Watches Customer Interviews Instead of Just Reading Them
Most companies rely on customer feedback surveys to learn what users need. But Aytekin takes a different approach: he and his team watch full customer interviews together.
While reading a transcript can capture what someone says, watching an interview reveals how they feel about a product.
By watching interviews as a team, Jotform is able to:
- Pause and analyze key moments where users express pain points
- Have real-time discussions about product improvements
- Understand what customers actually need, not just what they say they need
AI as a Confessional: Why Customers Talk to AI More Than Humans
One of the most surprising things Jotform discovered is that customers are more open with AI agents than they are with human representatives.
Many people feel uncomfortable asking multiple questions to a live person, worried about sounding annoying or wasting their time. But with AI, there’s no hesitation.
Users feel free to:
- Ask as many questions as they want without judgment
- Explore different solutions without pressure
- Engage in deeper, more productive conversations
This shift has major implications for customer support, sales, and lead generation. AI-powered conversations allow businesses to understand customer needs better than ever before.
The Future of AI-Powered Customer Interaction
Jotform’s AI agent isn’t just another chatbot. It’s being built to:
- Schedule appointments without back-and-forth emails
- Answer detailed customer inquiries instantly
- Integrate with platforms like HubSpot for personalized interactions
By removing friction and making customer interactions more natural and conversational, AI could replace many outdated business processes.
How Aytekin’s Kids Are Learning AI Faster Than Most Adults
Aytekin isn’t just leading Jotform’s AI transformation, he’s watching how his kids interact with AI at home.
His 10-year-old and 7-year-old use AI every day for research, learning, and problem-solving often finding answers faster than their parents.
With AI evolving rapidly, the next generation will grow up seeing AI as a natural part of their daily lives. Businesses that embrace AI now will be ahead of the curve.
Jotform is proving that AI isn’t just a trend, it’s the future of business automation.
From replacing traditional forms with AI agents to using customer interviews to drive product decisions, Aytekin Tank and his team are showing how AI can create smarter, more efficient customer experiences.
Watch the full episode now, and make sure to leave any questions or comments you have about the episode.