With AI writing emails, ads, and even speeches, most entrepreneurs are scrambling to keep up. But as Ian Garlic points out in this episode with Mike Ganino, the one thing AI won’t replicate is the way a human tells a story to live with tone, timing, and trust.
Mike, a sought-after storytelling and speaking coach and creator of The Mike Drop Method, helps leaders step out from behind scripts and into their most powerful asset: their voice. In this conversation, he reveals what’s wrong with traditional storytelling frameworks and what actually makes stories unforgettable on stage, on camera, or even in a boardroom.
But before we proceed, don’t forget that this episode is brought to you by videocasestory.com. Click here if you need help collecting, crafting, and delivering customer stories.
Why Frameworks Are Failing You
Everyone talks about “telling better stories,” but most rely on basic frameworks like beginning–middle–end or the Hero’s Journey. Mike says that’s where most speakers go wrong. These structures are fine starting points, but they don’t trigger the emotional reactions that keep audiences listening.
The real key? Understanding the brain’s response to dopamine. A good story creates anticipation. A great one makes the audience lean forward because they can’t wait to know what happens next.
What You Say Isn’t Enough, It’s How You Say It
Public speaking is more than words. Mike explains that physicality, vocal tone, and timing all shape how stories land. Many of his clients, authors, CEOs, and speakers have solid stories but lose their audience because they’re stuck in “written” storytelling instead of live delivery.
It’s not about dramatic gestures or fake confidence. It’s about showing up with presence, removing extra details, and delivering stories with clarity and connection.
How to Find and Test the Right Stories
Great stories don’t just happen. Mike keeps notes on his phone, constantly collecting moments where something shifted, someone learned something, changed, or saw things differently. Then he tests them.
His rule? Never debut a story in a high-stakes situation. Test it on social, in a podcast, or in a workshop before it makes it to your main stage.
What We Can Learn From Comedians and Award Shows
Mike shares how Nikki Glaser tested her jokes over 90 times before hosting the Golden Globes and how most people overlook the value of constant refinement. From Jesse Eisenberg’s humble award speech to Beyoncé’s iconic moment of grace, Mike explains what makes some public moments go viral and others instantly forgettable.
It’s not about being the loudest. It’s about creating context and connection.
Making Numbers and Data Actually Matter
Another key takeaway: data doesn’t speak for itself. Mike shows how numbers can come alive with the right analogy, comparing podcast downloads to five sold-out Taylor Swift concerts or linking stats to real-world experiences.
This is a powerful tool for marketers, executives, and anyone trying to make an impact. As Mike says, “Numbers are stories. But they need someone to tell them right.”
Watch the full episode now, and make sure to leave any questions or comments you have about the episode.