Most Amazon sellers think the key to success is simply selling more. But here’s the hard truth: many are leaving billions of dollars on the table without even realizing it. Pricing mistakes, outdated strategies, and blind competition quietly eat away at their profits every single day.
Chad Rubin has experienced it himself.
As the CEO and Founder of Profasee, Chad helps Amazon sellers find the hidden profits buried in their pricing. He knows exactly how much money sellers lose when they ignore the psychology of pricing. In this episode of the Garlic Marketing Show, he shares how chaos became his greatest teacher, why blindly copying competitors will always cost you, and how AI-powered pricing can finally give sellers the advantage they’ve been missing.
If running your Amazon business feels like a nonstop hustle with little to show for it, you’ll want to hear this.
But before we proceed, don’t forget that this episode is brought to you by Video Case Story, collecting, crafting, and delivering customer stories.
Turning Chaos Into Opportunity
Chad’s journey through e‑commerce didn’t start in perfect conditions. From selling bootleg PlayStation games as a teenager to launching a vacuum parts brand during the Great Recession, he’s built businesses in the middle of uncertainty. Even Profasee was born during the chaos of COVID‑19.
That’s because Chad sees what most people miss: chaos creates opportunity. When the market shifts and others panic, hidden patterns emerge. Patterns that can lead to growth if you know where to look.
It’s the same philosophy he now applies to Amazon pricing. While most sellers either ignore their pricing or copy competitors, Chad digs into the patterns behind buyer behavior, competitor moves, and even Amazon’s algorithm to find the sweet spot for profit.
The Pricing Mistake That’s Costing Sellers Millions
Here’s the thing: on Amazon, the pricing isn’t just about making a bigger margin. It affects everything: your discoverability, your conversions, even your ranking. And yet, most sellers never adjust their pricing in a meaningful, consistent way.
Many think, “Just raise the price. More money, right?” But Chad warns that’s reckless. One wrong move can tank your visibility. Most brands don’t realize that by leaving their pricing static or worse, guessing they’re losing serious profit without even knowing it.
From ROAS to POAS: The Shift That Changes Everything
Amazon sellers are obsessed with Return on Ad Spend (ROAS). But Chad points out that it’s the wrong metric to focus on. You can have great ROAS and still lose money.
Instead, he pushes sellers to measure Profit on Ad Spend (POAS). Because at the end of the day, it’s not about selling more, it’s about making more. With AI-driven pricing, sellers can align their advertising strategy with actual profit goals, not just vanity revenue numbers.
How AI Becomes a Superpower for Sellers
He’s clear about one thing: AI isn’t magic. It’s like the gym, not the spa. You can’t just sit back and expect results. You have to prompt it, test it, and train it. That’s how you unlock real value.
What We Can Learn From Thriving in Chaos
Chad shows how the Great Recession, COVID-19, and sudden shifts in the Amazon marketplace didn’t stop him; they became opportunities. While most people pulled back, he leaned in, spotting inefficiencies and overlooked patterns that others missed.
It’s not about avoiding uncertainty. It’s about finding the reward hidden inside it.
The Takeaway for Amazon Sellers
Whether it’s pricing, marketing, or building a team, Chad’s advice is simple: stop copying your competitors. The goal isn’t to fit in, it’s to find what others miss.
For Amazon sellers overwhelmed by tariffs, market changes, or shifting algorithms, Chad’s insights are a reminder that there’s always a smarter way to play the game. It’s not about doing more. It’s about doing it differently.
If you’re ready to stop leaving money on the table and start unlocking hidden profit with AI-driven pricing, this episode is for you.
Watch the full episode now, and make sure to leave any questions or comments you have about the episode.