Kasim Aslam, founder of Solutions 8, is not just another marketer. He’s a serial entrepreneur who’s built businesses around the world by mastering one thing most entrepreneurs overlook: talent acquisition.
But before we proceed, don’t forget that this episode is brought to you by videocasestory.com. Click here if you need help collecting, crafting, and delivering customer stories.
Why Hiring Is the Ultimate Entrepreneurial Skill
Forget hacks, funnels, and shiny objects. According to Kasim, the most important skill in entrepreneurship is hiring the right people. He calls it the Pareto Talent Principle, the 20% of employees who deliver 80% of the results.
Instead of trying to do everything himself, Kasim built companies that thrive without him running the day-to-day. For Kasim, business growth isn’t about doing more. It’s about finding people who do it better.
Answer Engine Optimization: The New SEO
Is SEO dead? Not exactly, but it’s transforming fast. Kasim’s research team uncovered that Answer Engine Optimization (AEO) is the next frontier.
Think of it this way: instead of optimizing for search engines, businesses need to optimize for AI-driven answer engines like ChatGPT. And the #1 factor? Schema. Kasim’s data shows that schema markup determines which content large language models pull into their answers.
Add in platforms like Reddit and YouTube, both heavily cited by AI, and you get a roadmap for ranking in the age of AI.
The Truth About Alex Hormozi’s $100M Launch
You’ve probably heard the story: Alex Hormozi made $100M in a single day. Kasim calls BS on that narrative, but not in the way you think.
Hormozi didn’t make $100M in one day. He spent seven years giving away free, valuable content and building massive trust. That launch was simply the result of compounding brand equity.
The takeaway? If you want big wins, play the long game of value creation, not the shortcut game of overnight success.
Why YouTube Is Still the Biggest Opportunity
Despite the noise of TikTok and Instagram, Kasim is bullish on YouTube. Why? Because people actually spend an average of 20 minutes there compared to 90 seconds on most websites.
YouTube is where prospects go when they’re serious about learning. That makes it the ultimate middle-of-funnel platform. It is perfect for building trust before the sale. If you’re not creating content on YouTube (or running ads there), you’re leaving a massive opportunity on the table.
Final Takeaways
From hiring to AEO to playing the long game, Kasim Aslam delivers a masterclass on how to future-proof your business. His advice is simple:
- Hire better, not harder
- Start optimizing for answer engines
- Invest in YouTube
- Play the long game with your content
You do NOT want to miss this!
Kasim is giving away his game-changing Hire Book, which is completely FREE! Yup, no catch, no upsells, nothing hiding in the back end. Just straight-up gold to help you hire the right people and transform your business.
And here’s the wild part: if you use his process and land the perfect hire, tag Kasim on social media. He’ll reward you with a FREE course to kickstart that person’s journey. 🤯 Who does that?!
Grab your copy NOW before you forget: https://thehirebook.com/
Want the full story?
Watch the full episode now and leave your questions or comments about the episode.