The Internet is a massive conversation of global proportions. Your business is a part of it whether you like it or not.
The only question is… Do you actively participate in the online activity, growing your business and brand, or do you sit by the side and let fickle consumers choose your destiny?
I believe that tools such as SEO, Online Video, and social networking have their place in internet marketing, and in the conversation going on right now about your business. I take this knowledge, learn about your company, and merge them to form an Authentic Web Marketing strategy.
Once I know the goals of your business and it’s unique value proposition, I am in tune with the heart of your company. The next step is creating a plan involving such tools as web site optimization, search engine optimization, social media marketing, and online reputation management. These create a community of employees and clients around your business in an authentic way. Using this groundwork, I will take you to the next level and create a positive buzz, increasing your visibility through virtual and real world word-of-mouth.
Authentic means having a mantra that rings true through your marketing, interaction with clients, and your day-to-day business. Authenticity engages, creating memorable stories in the heads of clients and potential consumers. Every company can find their authenticity, and the internet is the perfect place to nurture and grow it.