Being David: Apply Gladwell’s “David and Goliath” to your Mindset

Malcolm Gladwell discusses advantages and disadvantages in his most recent work, David and Goliath. In short, many of the things we think are advantages are actually disadvantages and vice versa. The classic is the title story of David v. Goliath. A little guy gets lucky in his battle with a giant. Everyone knows this. Upon […]

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The Growth Mindset

I love to read on the topic of entrepreneurship. I especially love biographies and autobiographies.  There are two big themes I have seen in all successful people.  One consistent theme is overcoming adversity. The second theme consistent with success is it’s sister, the Growth Mindset. The Growth Mindset, as framed by Carol Dweck in the […]

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The Labor Day Mindset

For all of the rhetoric about the problems in America, we still live in an amazing country. We take Labor Day off to celebrate those who work hard to keep our country moving. It’s easy to celebrate the days off and look forward to the time off to relax. It’s easy to dread going back to work […]

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Duplicating The Ice Bucket Challenge Success

Many look to the Ice Bucket Challenge and say, “I want that marketing success!” Unfortunately, their mindset may lead them down the wrong path to duplicating the success of the ice bucket challenge.  I see 4 key Mindsets to duplicating the success of the Ice Bucket challenge in your marketing. Warning: There is some instruction ahead, […]

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Punctuated Equilibrium Mindset

That’s a big phrase, Punctuated Equilibrium. I promise this could be a life changing mindset. My Punctuated Equilibrium At Rollins College, we had a thing called J Term, where we took a course in January that was completely outside of your major.  One year, I took evolutionary biology.  That was the class that brought about the […]

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The Fat and Unprofessional Mindset

“You look fat and unprofessional.” That heading probably got your attention. Many people have at least one of those insecurities - “I look fat” or “I look unprofessional” – bouncing around in their head, preventing them from marketing, or doing their best marketing. There is always going to be a reason not to market or do your most […]

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The Top Performer Mindset

If you own your own business and don’t think you need to read a post on marketing mindset, this post is for you. “Hitting is fifty percent above the shoulders.” – Ted Williams Ted Williams was one of the best hitters in baseball history.  “Ted was always looking for an edge,” said former Red Sox […]

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Searching for Social Media Marketing Success Mindset

I’ve been listening to the audiobook for Josh Waitzkin’s The Art of Learning.  It’s intense and deep. If you really want to get in touch with the power of mindset, pick this up. Josh narrates how he became a chess champion and then went on to become a Tai Chi push hands champion. Every aspect of […]

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The 1% Mindset

This post does not discuss economic inequality. This is about improvement.  Two time internet maven, Tony Hsieh, founder of Zappos, portends the power of the 1% mindset. At Zappos, they try to improve 1% daily, an incremental improvement. Judging that Amazon bought Zappos for a 10 figure sum at the bottom of the recession, I […]

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Mindset Mondays: Do Something Special Mindset

I had a big milestone birthday this weekend.  I wasn’t too enthused about it; getting older didn’t really bother me, I just felt I had too much to do. It’s so easy to put our head down and look for results. Then I listened to Bill Crystal’s “Still Fooling ‘Em” on a recent road trip. […]

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