The Two Keys to Authentic Storytelling for Your Business.

There are two key mindsets when it comes to telling your story best. One is speaking to your ideal client. We must think what is relevant and what resonates with them. The second one is a willingness to be open.  The more open you are about your story and willing to differentiate, the better your […]

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The Jim Collins Mindset

For those of you that don’t know, Jim Collins has authored some of the most comprehensive books on what it takes to build a great company, including Good to Great and Great by Choice.  These are based on studies of companies that grew 10 times their industry average, across many different industries. When I look around, […]

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The Hopeful Mindset

Many of you work in a field where you must find out what is wrong.  You are trained to find problems. Your mind is not focused on hope. When it comes to marketing your business, you must be filled with hope.  Without hope, you will be miserable. Without hope, there is little chance of approval. […]

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The Yes Mindset

Welcome to the first video Mindset Monday! This week’s Mindset features one of Infusionsoft’s certified consultant trainers, Mark Bailey. I was out in Arizona a few weeks ago for Certified Partner Training at Infusionsoft’s headquarters, and I had the pleasure of interviewing Mark about what he feels is the most important mindset a small business […]

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The Broken Brain Mindset

Our brains are broken. Our brains are not made to make rational decisions in a world where true threats to life are seldom encountered.  My brain is not made to realize that I should judge you on your experience and not your website design. Your brain is not made to realize that you will process […]

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How do you always win at marketing? : Run your own race

I run often for my own reasons. I don’t expect to win any races. Still, when I run at all with other people, I find myself going faster than I know I should.  Very often, I see those other runners peter out. If you are running a foot race, competition can drive you. Comparing yourself to […]

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The ABC Mindset

“Nothing was ever purchased without someone first buying a story.” – Me “Always be closing.” – Glengarry Glen Ross Coffee is for closers. Depending on your age, you may or may not have heard that saying. Going for the close in the Digital Marketing Age is the kiss of death. We can feel the sale and our brains […]

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Curing the Disease of Knowing

“Presuming to know is a disease. First realize that you are sick; then you can move toward health.” Mitchell, Stephen (2009-10-13). Tao Te Ching (Perennial Classics) (p. 78). HarperCollins. Kindle Edition. The allure of Internet marketing for me has always been the data. I have realized it can also be the poison pill. So often […]

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Taming the Mustang Mindset

Training a mustang is said to be extremely challenging. There are two ways to tame a mustang.  You can fight it and beat it into submission. The other option is you can slowly, consistently, gain its trust. Either way you must never forget that the mustang is inherently wild. Your mindset is the same way.  […]

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The Investment Mindset

Most people view their marketing as an expense.  Every payment, every minute spent on marketing costs you money.  The truth is, if you are a business owner, marketing is the best investment you can make. There is no other business that you have as much clarity in. If you invest in Apple, Google or another business you […]

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