Duplicating The Ice Bucket Challenge Success

Many look to the Ice Bucket Challenge and say, “I want that marketing success!” Unfortunately, their mindset may lead them down the wrong path to duplicating the success of the ice bucket challenge.  I see 4 key Mindsets to duplicating the success of the Ice Bucket challenge in your marketing. Warning: There is some instruction ahead, […]

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Punctuated Equilibrium Mindset

That’s a big phrase, Punctuated Equilibrium. I promise this could be a life changing mindset. My Punctuated Equilibrium At Rollins College, we had a thing called J Term, where we took a course in January that was completely outside of your major.  One year, I took evolutionary biology.  That was the class that brought about the […]

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The Fat and Unprofessional Mindset

“You look fat and unprofessional.” That heading probably got your attention. Many people have at least one of those insecurities - “I look fat” or “I look unprofessional” – bouncing around in their head, preventing them from marketing, or doing their best marketing. There is always going to be a reason not to market or do your most […]

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The Top Performer Mindset

If you own your own business and don’t think you need to read a post on marketing mindset, this post is for you. “Hitting is fifty percent above the shoulders.” – Ted Williams Ted Williams was one of the best hitters in baseball history.  “Ted was always looking for an edge,” said former Red Sox […]

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Searching for Social Media Marketing Success Mindset

I’ve been listening to the audiobook for Josh Waitzkin’s The Art of Learning.  It’s intense and deep. If you really want to get in touch with the power of mindset, pick this up. Josh narrates how he became a chess champion and then went on to become a Tai Chi push hands champion. Every aspect of […]

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The 1% Mindset

This post does not discuss economic inequality. This is about improvement.  Two time internet maven, Tony Hsieh, founder of Zappos, portends the power of the 1% mindset. At Zappos, they try to improve 1% daily, an incremental improvement. Judging that Amazon bought Zappos for a 10 figure sum at the bottom of the recession, I […]

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Mindset Mondays: Do Something Special Mindset

I had a big milestone birthday this weekend.  I wasn’t too enthused about it; getting older didn’t really bother me, I just felt I had too much to do. It’s so easy to put our head down and look for results. Then I listened to Bill Crystal’s “Still Fooling ‘Em” on a recent road trip. […]

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Mindset Mondays: The Fixed Lens Mindset

I almost always have a fixed lens on my camera.  That means no zoom. You have to do much more to frame an image, but it forces you to think in a singular way. We have been brought to believe that more options lead to a better piece of art – but all of the choices […]

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The Business Blogging Mindset

“You never have talkers block.” - Seth Godin. Want to know the secret to creating an amazing business blog? Write (or create) lots of original blog posts. Think about it like Jazz.  You might play the same song over and over, but it’s different every time.  Jazz musicians play off of the environment, the audience, and […]

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The Running 1 Mile Mindset

I ran 1 mile this morning. A few years ago, running a mile seemed like a lot to me.  I had plenty of excuses not to run.  Bad knees. No time. It’s Florida and I sweat a lot. Every since I converted to barefoot running (yes, barefoot) mixed with minimalist shoes, I get many looks.  I […]

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