Branding is for Cattle. People Buy Stories.

I’ve heard variations of that quote attributed to Roy Disney Jr. I am not saying your “brand” is not important. It is. You are defining Brand the wrong way Most people define brand the wrong way. They think of it as a logo, or colors. That’s not a brand, at least not the one you […]

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The Gladwell Effect

Understanding the Gladwell Effect will make you think more effectively, improve your results and make you more successful.  It’s not about 10,000 hours, or Sneezers, or David and Goliath, but in a way it is. We are all looking for the secret to be more productive, to do more in less time, and to create our […]

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Fire this person and get more out of your team

Ever get that feeling that you are doing most of the work and your team is, well, not a team?  I have felt that way in the past.  Thanks to the audiobook, Multipliers, I quickly figured out the culprit and started his exit from the company. That culprit is me. Well, “Diminisher” me. Being the […]

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What the Google Glass Fail means to Your Business

How can we make Glasses and Black not cool? Google Glass!

According to SEJ author Matt Southern, Google Glass is on its way out. It was a big idea, with great initial reception, from brilliant people with lots of money, clout, plenty of research and marketing expertise. Oh, and they control the information flow FOR THE ENTIRE WORLD. So what’s the Google Glass Faile mean to your business? […]

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The Two Keys to Authentic Storytelling for Your Business.

There are two key mindsets when it comes to telling your story best. One is speaking to your ideal client. We must think what is relevant and what resonates with them. The second one is a willingness to be open.  The more open you are about your story and willing to differentiate, the better your […]

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The Jim Collins Mindset

For those of you that don’t know, Jim Collins has authored some of the most comprehensive books on what it takes to build a great company, including Good to Great and Great by Choice.  These are based on studies of companies that grew 10 times their industry average, across many different industries. When I look around, […]

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The Hopeful Mindset

Many of you work in a field where you must find out what is wrong.  You are trained to find problems. Your mind is not focused on hope. When it comes to marketing your business, you must be filled with hope.  Without hope, you will be miserable. Without hope, there is little chance of approval. […]

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The Yes Mindset

Welcome to the first video Mindset Monday! This week’s Mindset features one of Infusionsoft’s certified consultant trainers, Mark Bailey. I was out in Arizona a few weeks ago for Certified Partner Training at Infusionsoft’s headquarters, and I had the pleasure of interviewing Mark about what he feels is the most important mindset a small business […]

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The Broken Brain Mindset

Our brains are broken. Our brains are not made to make rational decisions in a world where true threats to life are seldom encountered.  My brain is not made to realize that I should judge you on your experience and not your website design. Your brain is not made to realize that you will process […]

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How do you always win at marketing? : Run your own race

I run often for my own reasons. I don’t expect to win any races. Still, when I run at all with other people, I find myself going faster than I know I should.  Very often, I see those other runners peter out. If you are running a foot race, competition can drive you. Comparing yourself to […]

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