Sharon Fisher: Play with a Purpose

Events are no longer just events. They have the ability to educate people about your brand whether it is an internal event or not. The best events include a hands on aspect to get everyone involved. You can learn more about a person from an hour of play than in a year of conversation.

How do you plan an event that brings your content to life?

Your event needs to get people involved and get everyone excited about your content. This is not an easy task and can be overwhelming. Today’s guest has helped lots of companies plan and execute these types of events.

Today, we are joined by Sharon Fisher of Play with a Purpose. Her company is a turnkey source for successful events. We’ll be getting the inside scoop on what it takes to create a successful event. Sharon also dives deep into tactical content creation, events within events, and more.

Have you ever considered using events as a marketing channel? This episode will get you excited about planning and using events as a powerful marketing tool.