Here’s a quick episode on why you should avoid using testimonials! Use CASE STORIES not testimonials. Here’s everything you need to know about testimonials and why you should stop using them.
- Why REFERRALS work so well
- Why testimonials STINK
- Why case STORIES are better
- Great TOOLS for searching case stories
Links and Resources:
- Episode 4: Increase SEO and Organic Traffic with Case Studies
- Episode 6: The Right Story at The Right Time
- Episode 8: Creating Effective Case Studies that Sell in 7 Days
- My Free Download shows you 9 proven systems to start sourcing your own case stories.